Fake It ‘Til You Make It: How To Take On Work You Can’t Do

In a world of authentic marketing (of which I am a huge proponent), I understand that ‘faking it’ can feel disingenuous. Here’s the distinction that will ease those feelings. Faking it is not about tricking others into believing you can do something.

Fake It ‘Til You Make It: How To Take On Work You Can’t Do (Yet)
This article is written and owned by Justine Clay

Do you ever worry that someone’s going to catch on and call you out as a fraud?
Me too. Being a creative freelancer or entrepreneur means that we often say “yes” to things that we’re not 100% sure we can do (yet). I once dated an actor who claimed he could horseback ride in an audition and then had rush out and get lessons when he got the part. He knew that sometimes, if you want the part badly enough, you have to fake it ’til you make it.

In a world of authentic marketing (of which I am a huge proponent), I understand that ‘faking it’ can feel disingenuous. Here’s the distinction that will ease those feelings. Faking it is not about tricking others into believing you can do something. It’s about tricking ourselves into believing we can do something, so that we can push through the fear. Humans are hard-wired to avoid risk and faking it allows us to push the fear aside and seize opportunities that come our way. The good news is, the more we push through that fear (by faking it) and take on new challenges, the better we become at our job and the more valuable our services become to others.

Not sure how to ‘fake it ’til you make it’? Here are 5 strategies:

1) Don’t Be Afraid To Ask Questions.
In my early days as an agent for freelance creative professionals, I learned how to write a detailed creative proposal. In order to develop an accurate document that defined the deliverables, budget, timeline, fees and terms, I had to learn how to ask the right questions. Feeling very conscious of my youth and inexperience, I worried that too many questions would make me appear stupid to my clients, so I tended to hold back. The result was unnecessary revisions, stress (on my part!) and lots of back and forth with the client. The more I did it, the better I got and the more efficient I became. It’s a process that we all go through, so ask questions, learn and don’t worry what other people think.

2) Reach Out To Your Network.
In 2010 I transitioned my business from creative agent to business coach for creative professionals. It was an entirely new business model and there was a lot I didn’t know. Rather than feel badly about it, I acknowledged that I didn’t know what I didn’t know and reached out to people in my network that did have the answers. People are more than happy to share their knowledge and expertise, so ask for help. How do you re-pay them? Pay it forward and share your knowledge with anyone that asks for help.

3) Know Your Limits.
While I will say “yes” to something that I know is within the realm of my expertise and just requires me to stretch myself, I won’t say “yes” to something that isn’t in my wheelhouse. Know what makes you unique and how your client will benefit from working with you, then stretch yourself within those boundaries.

4) Do Power Poses For Two Minutes A Day (they work!).
There’s a fantastic TED talk on body language by Amy Cuddy, that I’d highly recommend if you haven’t seen it. Her research found that doing ‘Power Poses’ for 2 minutes a day actually changes your body’s chemistry and, in turn, dramatically alter how you feel about yourself. Do you feel insecure or frightened by a job interview or presentation? Doing an X-shape power pose (arms in a V above your head, legs apart) in the bathroom stall for 2 minutes will increase your Testosterone (the dominance hormone) and decrease your Cortisol (the stress hormone). The result: you perform better, and once you’ve done that a few times, you actually become better. I tried it before I led a workshop at the Freelancers Union and it really worked. Try it!

5) Acknowledge Your Successes.
Freelancers and entrepreneurs are so busy making things happen they often blow by their successes without so much as a backwards glance. Acknowledge the obstacles you’ve overcome to become better at your work and give yourself props for doing so. Your successes will give you courage to take on the next big challenge!


Successful entrepreneurs know that sometimes you have to ‘fake it ’til you make it‘. Justine Clay is a business coach for creative entrepreneurs who need help marketing themselves more effectively to their ideal clients. Download her free guide to building a creative business at Pitch Perfect Presentation.

http://articles.submityourarticle.com/fake-it-til-you-make-it-how-to-take-on-work-you-can-t-do-yet–358873

What Are You Tolerating? Increase Your Business’ Bottom Line

I often see entrepreneurs tolerating clients. Do you take on clients that you know you are better off not working with? Clients that sap your time and energy and suck more from you than they give you in return. Do you take them on because you are afraid to say no to the income that they offer you, or maybe because you’re simply happy that someone wants to work with you


What Are You Tolerating? Increase Your Business’ Bottom Line

By Carrie Green

It’s amazing what we get used to. I went through security at the airport and was randomly selected for the “TSA pre” line. I didn’t have to take my baggie of liquids out, my computer stayed in my bag, my shoes stayed on my feet and I didn’t have to take my jacket off. It was amazingly civil. A welcome change.

Do you remember the movie Airplane? (Yeah, I know this dates me) It was a spoof horror movie. One scene had passengers going through airport security. As they went through a metal detector a screen displayed a naked image. It was a joke, now it’s commonplace.

We learn to tolerate irritation, especially when fear is driving it. It isn’t until the irritation is gone that we recognize how annoying it is.

We can talk about airport security all day, that’s not the point; this is about how tolerations affect your business.

Look around at what you’re doing. What do you do because of fear? What do you tolerate?

Do you tolerate projects that someone told you that you have to? Do you tolerate low profits because you’re afraid to go bigger? Do you make decisions that don’t feel right to you because you’re afraid you’ll fall behind or look like a fool?

I often see entrepreneurs tolerating clients. Do you take on clients that you know you are better off not working with? Clients that sap your time and energy and suck more from you than they give you in return. Do you take them on because you are afraid to say no to the income that they offer you, or maybe because you’re simply happy that someone wants to work with you?

It gets to the point where you accept these tolerations in your life and businesses as normal and it can even be scary to let them go. The truth is that when you stop tolerating, your life becomes so much easier. When you stop accepting tolerations, your business, and your bottom line, will improve.

What would your business look like if you stopped tolerating the projects that might technically be right for your business, but you know aren’t right for you?

What would your business look like if you stopped tolerating a “good enough” profit line?

What would your business look like if you stopped working with the clients who take more from you than they give you back?

When you stand up for yourself and stop tolerating, you open yourself up to embrace the things that make the most sense for you and your business will grow.

What are you tolerating in your business right now? What is it time to say enough to?


Carrie Greene is a speaker, author & business coach. She is a business strategist & productivity expert helping entrepreneurs get clear on what they want and creating simple plans to get there. She is the author of “Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm & Procrastination So You Can Create Ultimate Profit!” Resources at http://carriegreenecoaching.com/

http://articles.submityourarticle.com/what-are-you-tolerating-increase-your-business-bottom-line-353368

http://submityourarticle.com/a.php?a=353368

Home Based Franchises – A Whole World Of Opportunities For Your Own Home Based Franchise Opportunities

What is a Franchise?
Before you can decide if his is how you want to start working from home, you need to understand what a franchise is. Most of us have spent money at a franchise before. If you’ve ever bought a Happy Meal or a Subway Sub then you’ve been to a franchise operation.

Home Based Franchises – A Whole World Of Opportunities For Your Own Home Based Franchise Opportunities

This article is written and owned by Dave Talbot

If you’re looking for a way to start a business out of your own house but aren’t sure what you could do to become an entrepreneur, you may want to consider some home based franchise opportunities. These are ways for you to enter into a ready made operation with less risk and more profit potential if you’re interested in working from home. Before you make a decision to jump into this option, you’ll want to learn a little bit more about what’s available for you. However, we should start at the beginning.

What is a Franchise?
Before you can decide if his is how you want to start working from home, you need to understand what a franchise is. Most of us have spent money at a franchise before. If you’ve ever bought a Happy Meal or a Subway Sub then you’ve been to a franchise operation.
Although these are not home based franchise opportunities, they are examples of franchises that have been operating for a long time and doing quite well. They are proof that franchises can be big money makers not just for the head of the company but for the individual owners of the restaurants.

How Does A Franchise Work?
Basically, here’s how a franchise starts. Company A opens its doors in one location. The company has a great service or product, as well as an effective marketing plan, which makes it successful at that location.
Maybe the owners of Company A decide to add a few more locations in their community and those also do well. It’s clear that people in other parts of the country would also be interested in what Company A is selling but they don’t want to be responsible for all of the locations in all parts of the country.
Instead, they make a deal with Person B who is looking for a way to start a business but aren’t sure what to sell.
They create a partnership. Person B agrees to open up a location for Company A. In exchange, Company A supplies the business and marketing plans, as well as the product or service being sold.
Of course, Company A doesn’t do all this for free out of the kindness of their heart. Person A is usually charged some upfront fees for the service (this would vary from company to company) and must give a portion of their profits back to Company A regularly.
Of course, the benefits are clear. Person B is going to get a great deal with a ready-made company that could literally start making profits immediately. Company A gets a stream of income and is able to spread their company around the country easily. It’s a win-win deal for everyone involved.

Working from Home Franchise Options
A work from home franchise is essentially still a business, but one that you can run from your home based office or one that does not require investment in commercial premises.
Although if the venture really takes off, then sometimes renting an office can be an option.
If you’re interested in starting a franchise from your home, you may be surprised at how many different choices are available. Below are a few ideas that are worth considering.

Local Directories and Magazines
These are essentially either a written publication or an on-line directory. Revenue is generated from these types of franchise predominantly from advertising.
It is entirely possible to start your own on-line directory but unless you are prepared to do a significant amount of software configuration it is probably best to purchase a franchise for this so you can concentrate on income generation as opposed to development

Education and Learning Franchises.
Ideal if you are keen on education. With these typically you will be selling online courses for either children or adults or even both. Overheads are low but you will need to be happy contacting cold customers or concentrating on generating referrals.
Training, marketing material and brand name normally form part of this home based franchise opportunity from the likes of ComputerXplorers for example.

Cleaning Franchises.
There is a whole host of home based opportunities in this market across a broad spectrum of industries.
This could range from home and office cleaning opportunities for example Merry Maids. The key here is to realize that you won’t be doing the cleaning but would be developing and winning cleaning contracts and then recruiting employees to fulfill the contracts. Your income is the difference between the contract rate per hour or job and the employee rate.

Automotive Franchises.
Another huge market for the home based entrepreneur is the automotive field. Franchises here will require a certain amount of mobility so would not be suitable for a stay at home mom for example unless they were employing a managerial strategy and outsourcing or recruiting.
Typically automotive franchises could include bumper repair, dent removal, mobile valeting and windscreen replacement to name but a few.

The list of home based franchise opportunities is almost endless and if you are a true entrepreneur there is no reason why you cannot find one that is suitable for almost anyone if you want you own business bad enough

Just make sure you do your research and know what you’re getting involved in before you make the commitment. Then you’re going to be on your way to becoming a successful working from home entrepreneur.

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Franchising still provides the best opportunity for business success worldwide, to find out more about franchise opportunities in the visit http://www.thefranchisebusiness.co.uk

“http://www.trufoods.com”>Excellent franchise opportunity, click here

How To Structure Your Signature Talk To Get Clients

It’s time to create your own signature talk to get clients. Review your compelling story and your proprietary system and polish these elements if needed. Pick your best client examples and then put together your talk.

How To Structure Your Signature Talk To Get Clients

This article is written and owned by: Fabienne Fredrickson

You are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for creating a hard-working signature talk that helps you get clients.

1. Start with your compelling story. Tell your own compelling story and put in the emotions you went through as well as the transformation you achieved. I started my story with, “I want to take you back to 1999” and then I told the audience my entire compelling story.

2. Explain how your story relates to your business now. Link your compelling story to why you are now working in your current business. I used to say, “I’ve dedicated the rest of my professional life to helping entrepreneurs attract more clients and today I would like to teach you the 10 steps”.

3. Share the steps of your proprietary system. Spell out each step in your system so they get a lot of value from your talk. Remember to focus on “what” your prospects need to do and save the “how” for later programs. If you give people everything for free, they won’t be likely to get the same amazing results possible as they would by working with you.

4. Weave in client examples. Sprinkle client success stories throughout the steps of your system to reinforce the learning. This helps to make the results you speak about feel more real for people in the audience. Your examples show them how well your system works.

5. End with a soft close. I recommend using a script like this to get clients at the end of every speech. “I just shared everything you need. Some of you will go ahead and make that happen and some will want to work directly with me to make it happen faster and get your questions answered. Either way, don’t let this be “shelf-help” where the information collects dust. Do something about this and if I can be of help, come up to me. I’m very accessible. I’m very approachable. Let’s set up a conversation for tomorrow and see if I can help. I want to hear about your situation and we’ll see if I can help.”

Every time I did that, I would have three, four or five people come up to me depending on how large the room was and I would pick up new clients.

Your Assignment:
It’s time to create your own signature talk to get clients. Review your compelling story and your proprietary system and polish these elements if needed. Pick your best client examples and then put together your talk. I recommend having a few versions. You probably need a 15-minute, a 30-minute and a one-hour presentation. Now you are ready for any opportunity no matter the length.


Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your Free CD by mail and receive her weekly articles on attracting more high-paying clients and dramatically increasing your income, visit http://www.clientattraction.com

http://articles.submityourarticle.com/how-to-structure-your-signature-talk-to-get-clients-356928

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Franchise or not: How To Create An Authentic Call To Action To Attract Clients

Begin Article By: Fabienne Fredrickson

This is one of the most powerful components to really prepare for the sale. You’ll share client stories several times during your talk. For example, talk about a particular strategy, then follow up by saying,

How To Create An Authentic Call To Action To Attract Clients

When you are speaking live or conducting a free teleclass, you want to finish with a strong call to action for your audience. Years ago I created a formula that I’ve used successfully as a call to action that is authentic and pulls prospects towards you.

There are three main components to this call to action.

1. Deliver loads of content. Start your talk or presentation by delivering a lot of content with plenty of value. This is the foundation for all of the marketing you do and gives you credibility, sets you up as an expert and creates good will since you are willing to share your knowledge generously.

2. Seed in Client Success Stories. Next, throughout the presentation, seed in success stories to attract clients. By sharing these stories, you communicate, “I am for hire,” without saying, “Please hire me.”

This is one of the most powerful components to really prepare for the sale. You’ll share client stories several times during your talk. For example, talk about a particular strategy, then follow up by saying, “My client Jane, who I work with privately, took this concept and added another $5,000 a month to her business. Pretty cool huh?”

You are not only saying you work with clients, but you are seeding the talk with indirect testimonials or case studies as well. This makes the resulting success very real to the listeners. In a one-hour talk, you can probably share stories or case studies three to four times. Of course you don’t want to over-do it either because you don’t want to sound too “sales-y.”

3. Wrap Up with a Soft Close to Attract Clients. At the end of the presentation I recommend this soft close which works for private clients. I’ve used this with great success for many years. Here’s what I say to attract clients:

“I hope you’ve enjoyed the information. Please don’t make this ‘shelf-help’ in the sense that you put your notes from this talk on the shelf and never do anything with it. Please take action. Please implement.

However, if you found that you have questions, you feel overwhelmed, or you simply want to work with the concepts faster than you could on your own, please contact me. Let’s see if I can help. I’m very accessible. You can tell me about your situation and we’ll see if I can help.”

That’s it! If you’ve left your contact information, your business card, your one sheet flier and your testimonials on their seats, you will walk away with new clients.

Your Assignment: When is your next talk? Think about all the client stories you have. Then put them into categories about what points they support. Find the best three of four that fit with your talk and find places to insert them. Practice the soft close so you feel comfortable with it and then deliver to attract clients like crazy.


Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your Free CD by mail and receive her weekly articles on attracting more high-paying clients and dramatically increasing your income, visit http://www.clientattraction.com

http://articles.submityourarticle.com/how-to-create-an-authentic-call-to-action-to-attract-clients-355295

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