The Success of Acai Express – Now a Franchise in the USA.

“We provide a system that is simple to operate with no experience needed.” Our Acai Berries are harvested from the Amazon Rainforest. This discourages deforestation while at the same time creating financial opportunities for local farmers. We are committed to a culture of appreciation to our guests, franchisees, and team members.’
– Hector Westerband, Founder, and CEO – Acai Express

Watch The Founder of Acai Express explain the reasons why Acai Express is a hit.

The Success of Acai Express – Now a Franchise in the USA.

Our story starts with crashing waves and bustling street corners. In July 2013, Hector Westerband, an avid surfer, founded Acai Express in his homeland of Puerto Rico. Beginning with a single food truck in Guaynabo, Hector wanted to promote a healthy lifestyle centered on the nutrient-rich acai berry. The rapid popularity of his food truck meant he quickly expanded the brand to open franchises elsewhere on the island (13 locations in Puerto Rico as of 2018…)

At Acai Express our mission is to provide our customers the best experience with the highest quality products. We strive to promote a healthy existence by offering customers a lifestyle brand with products that benefit our minds, our bodies, and our souls. Our products are created with the active and health-conscious consumer in mind creating a socially responsible business model.

Our Acai Berries are harvested from the Amazon Rainforest. This discourages deforestation while at the same time creating financial opportunities for local farmers. We are committed to a culture of appreciation to our guests, franchisees, and team members.

As an Acai Express franchisee you will benefit from distinct competitive advantages. We provide an innovative marketing program with a unique and lively shop design. Our menu offers 100% organic “Grade A” acai with other high-quality products and has all day sales potential. With three flexible business models, we provide a system that is simple to operate with no experience needed. Our franchise model offers a low-cost entry, with protected territories, comprehensive training, and an experienced management team.

For franchise information please contact:[email protected]
Notice Regarding Franchise Offers and Sales

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Alberta, British Columbia, Manitoba, New Brunswick, Ontario and Prince Edward Island), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.
This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.
© 2017 Harold L. Kestenbaum, Esq.

2nd edition in our “Coach, Mentor & Grow®” video series for Franchisors

Here’s the 2nd edition in our “Coach, Mentor & Grow®” video series for Franchisors. The panel at the NY FBN/IFA meeting covered the topic of “Franchising and Private Equity- How to Position your Company” Panelist Oz Bengur, Lisa Oak, Grant Marcks and Roger Lipton. Hosted by David Azrin Esq.

If you’d like to receive the entire 1-hour session please contact us at [email protected]

Watch the video:

Entrepreneur’s Source Franchise Infographic Examines Employment vs. Business Ownership

In celebration of its 30th anniversary, The Entrepreneur’s Source Franchise created an info-graphic to show the difference in achieving life goals through employment versus business ownership and breaks down the benefits of self-sufficiency provided by the systematized business model of franchising.

Entrepreneur’s Source Franchise Info-graphic Examines Employment vs. Business Ownership
This article is written and owned by Terry Powell CFE

Thirty years ago, the franchise industry had about 416,000 establishments generating roughly $543 billion in sales.

This year, the franchise industry is estimated to exceed $839 billion in sales, with more than 770,000 establishments that employ 8.510 million workers.

This is a $296 billion increase in sales, a 354,000 unit increase in franchise establishments and an increase of 1.510 million workers from 30 years ago.

In celebration of its 30th anniversary, The Entrepreneur’s Source Franchise created an info-graphic to show the difference in achieving life goals through employment versus business ownership and breaks down the benefits of self-sufficiency provided by the systematized business model of franchising.

Employment vs. Business Ownership – The Entrepreneur Advantage

Those considering the pursuit of self-sufficiency through business ownership aren’t alone.

Entrepreneur’s Source founder Terry Powell has worked with thousands of aspiring business owners across the past 30 years, and recognizes the widespread desire for self-sufficiency.

“Approximately 70 million employees either hate their jobs or are simply there to collect a pay check,” said Powell, “Why not start working on your own dream, rather than working on somebody else’s? Franchising can be a lucrative vehicle for those looking to achieve their desired Income, Lifestyle, Wealth and Equity Goals, because it provides a comprehensive, entrepreneurial blueprint for success.”

The below info-graphic outlines key facts aspiring entrepreneurs should consider when pursuing business ownership.


Employment vs. Franchise Business Ownership Summary:

Employment has become a “working-more-for-less” reality. About 70 million employees report being dissatisfied with their job—and 66% of companies have expected their employees to work more hours than normal in the past three years.

Small business owners see their lifestyle differently. 52% of small business owners work 40 hours a week or less—and 53% of them believe their health is better as a result of running their small business.

Franchise businesses offer three distinct advantages over start-ups. Low investment, an established brand & system and ongoing support.

The franchise industry is thriving. The number of franchise establishments is currently more than 770,000 that employ 8.510 million workers. Also, the franchise success rate after five years is an astounding 93%.

A Coach can help find the right franchise business for you. The Entrepreneur’s Source notes that 95% of the prospective franchisees they work with discover new options that, on their own, they would have dismissed or never found.

Learn More with The Entrepreneur’s Source

Check out The Entrepreneur’s Source Start a Business Weekend e-magazine for more information on how to take the first step toward owning your own business.

Those interested in learning more about everything small business ownership, franchising and entrepreneurship should listen to the Franchise Friday podcast every Friday at 10 a.m. EDT.

Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs.

The following 10 items are what I consider a good small
business start up checklist. If you are in business or
thinking about getting into business, you will want to
ensure you have or are working on all of these things

Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs.

By Katrina Sawa

One thing I have found in my years of entrepreneurship is
that smart marketing is the key to success. I have worked
with many different types of small business owners,
entrepreneurs, coaches and consultants from all kinds of
industries. No matter what their business is I have found
that if the person does not know how to market it, and they
do not get help to do so, the business will not survive.

The following 10 items are what I consider a good small
business start up checklist. If you are in business or
thinking about getting into business, you will want to
ensure you have or are working on all of these things
constantly. The right mix of these items works well to
maximize your exposure, credibility, expert status as well
as to build your database and help you make informed
marketing decisions.

1. Realistically Defined Target Market – Most small
business owners actually have too large of a target market
to be realistic and to be able market to them all with
their limited time and budget. Most likely, you will want
to narrow your market or define your niche even further
with specific demographics and psychographics. In doing
so, you will begin to see unique opportunities surface in
that market. Do not forget about all your referral
sources. Remember, they are your target market too!

2. Marketing Plan – This plan should outline everything you
could possibly do in your marketing, based upon who your
target market (ideal client) is and the best ways to reach
them, including various guerilla marketing techniques,
ideas, promotions, and co-promotions. You will need to
stick to your well-researched plan and not be tempted to
steer away by random advertising opportunities. This
should also include a Publicity Plan. The Publicity Plan
should include pertinent media contacts, press releases,
article submissions and event listings for ongoing
exposure. If you are not submitting press releases
regularly to the local media and/or local organizations you
belong to, you are missing FREE opportunities to get
additional exposure for your business.

3. Database – Input all clients, prospective clients,
referral sources, and contacts you will need in one place.
Be sure to include everyone you have ever known or done
business with so that it is easily mail merged for one. In
addition, format the database so that you can sort them by
hot, warm or cold prospect or referral source. Next, stay
in regular contact with your database through effective
Database Marketing and Follow Up. This will allow you to
be on the top of their minds when the topic of your service
and/or product arises in conversation. This process can
include letter and email templates, a system for following
up with ‘hot’, ‘warm’ or ‘cold’ prospects and ongoing
database marketing. Remember, if you do not do a quick
follow up after you meet someone, you are missing
opportunities and they might forget about you. You want to
follow up with everyone you meet within 48 hours of your
meeting. In addition, you will want to ensure you
continuously follow up. You need to make this system
automatic, systematic and practical so that it will get
done. Delegate the process it if you have to.

4. Company Web site – Including domain name(s), hosting,
reciprocal links, and Internet submission. You are missing
sales if you do not have a Web site. However, a
professional Web site is a must, not a home-made, amateur
site as it will harm your credibility. It does not have
to cost a fortune to be professional. The goal is to
design it so it will inform, entice and capture your

5. Email Marketing – Distribution lists, program for email
marketing, newsletters, promotions – email marketing is the
cheapest form of marketing that anyone can do. However,
these days there are spam laws that a business must follow
as well as email etiquette that you should strive to follow
so that you are portrayed as a professional business.
There are programs that you can use to truly make your
emails pop, but remember you must send people information
that your audience wants to read, not just what you want
them to read.

6. Effective Ads & Advertising Plan – Including Timeline &
Budget – More than likely you are not spending enough money
on advertising. If it you advertise in the right places,
places that reach your target market, with a good message
or headline and for a reasonable length of time you should
see good results. If you only try it once, go too small,
or have no idea how to design your ad effectively, you will
not get results. Learn about all the advertising mediums
in your target area, who they reach, their demographics,
what kind of circulation they have based on their cost, etc.

7. Professional Marketing Materials – Business Cards,
letterhead, envelopes, brochure, sales packet, flyer, and
postcard – whatever is necessary to reach your target
market. The materials must be professionally designed,
printed and presented.

8. Branding – Includes signage like nametags, shirts with
logo, vehicle signs, banner, promotional products and
giveaways – the more your name is in front of people, the
better. You will want people to recognize your brand on
everything you do.

9. Networking Plan – Includes any pertinent organizations,
associations, chambers or other professional group that
brings in referrals or is an effective venue for
prospecting or business development. Pick some
organizations (between 2 – 5) you believe are the best at
either promoting or building your business. Join them and
become as active as you possibly can so you become the
well-known expert in your field. Volunteer your time
generously and most of all put their events on your
calendar before any other client meeting or job because
these are advertising dollars that you are not spending.

10. Good, Reliable Vendors – Includes industry vendors as
well as those for your business development such as
printers, mailing houses, delivery services, rental
companies. You would be surprised to know that you are
probably spending too much money in one or more of these
areas right now. Find reliable, inexpensive sources.

If you are thinking that there is absolutely no way you can
get all this done yourself, or you just do not know how to
do something on this list then, I would suggest that you
find an expert in that field to help you. Delegate that
task to someone who knows best how to accomplish it and can
do it much more efficiently than you can.

Remember, the cost of outsourcing such tasks far outweighs
the valuable time you spent trying to figure it out. Your
marketing is the most important thing you will ever do in
running your own business. If you do not believe me, save
this article in a safe place. When you go out of business
in 2-5 years, find it and read it again.

(c) Copyright 2008 K.Sawa Marketing. Katrina Sawa is an
Award-Winning Relationship Marketing Coach who’s helped
hundreds of small business owners take dramatic steps in
their businesses to get them to the next level in business,
revenues and life. She offers one-on-one coaching, group
coaching and do-it-yourself marketing planning products. Go
online now to get started with her Free Report and Free
Audio at !

Your Business- Have You Got Soul?

This article is written and owned by Oma Edoja

Have you ever wondered how you could differentiate your business from your competitors? Do you struggle to come up with what makes you unique? Well, so did I until a while ago! The day I finally distilled my business’s unique essence was a major turning point for me. My business finally had soul!

Now, what do I mean by a business having soul? Let me share with you a few words that mean the same thing as “soul.”

Here they are:

Essence = the quality or nature of something that identifies it or makes it what it is
Spirit = the intention behind something such as a rule or decree, rather than its literal interpretation;
Life force = the vital force that characterizes a human being as being alive;
Character = distinctive qualities; the set of qualities that make somebody or something distinctive, especially somebody’s qualities of mind and feeling;
Inner self = relating to somebody’s private feelings or happening in somebody’s mind;
Chi = energy of life; in Chinese medicine and philosophy, the energy or life force of the universe, believed to flow round the body and to be present in all living things. The manipulation of chi is the basis of acupuncture and Chinese martial arts.

Putting all these words and meanings together, we can say that the soul of a business is:

The quality or nature that makes it uniquely what it is;
The intention behind the business rather than its immediately obvious purpose;
The vital force that characterizes a business and brings it alive;
The qualities that make a business distinctive;
The “mind” and “feelings” of the business;
The life force that flows around the business and impacts the world!


Going by my definition above, can you see what a great difference having “soul” could make to your business? Being soul-rich, you are not just another hypnotherapist, life coach or financial planner. You are not just any old web designer, physical trainer or beautician. You are a woman on a unique mission, with a unique vision, to impact the world in a unique way! Yes, there are millions of accountants and coaches and trainers. But none with the same vital life force flowing round their company, through their teams and out into the market as you. Your soul makes you UNIQUELY YOU! It attracts those who resonate with who you are. Like-souls, if you like!

The essence or soul of my business is women empowerment! My clients typically seek some BIG WHY beyond more clients, but getting more clients empowers them to achieve this. And I am happy to be the one who supports them on this quest. We use the vehicle of your business to reach your bigger picture – the power to be who you want to be and to live the life you want! In my own life I have bounced back from domestic violence and subsequent homelessness therefore my pet women empowerment issue is the fight against domestic violence to women. My business supports this cause and has adopted a related charity.

If you can find and articulate the soul of your business then you can express it in your marketing. You can weave it into your services and programs and instil it in the minds of your staff and team members. Exuding this “soul” will separate you from the many others in your field and attract those people who are kindred souls. Being soulful in your business is client-attractive! When your soul shines through, you attract not just clients, but ideal, “like-energied” ones.

Feedback: What is the “intention behind your business, other than its immediately obvious purpose?” Apart from making money, or rendering your services, how are you impacting your community through your business?

Oma Edoja is a UK-based business coach. She helps women small business owners attract a steady stream of clients using feminine, value-based strategies. If you are a female small business owner and worry about getting clients, or having to do marketing you do not enjoy, let Oma show you how to do it right! When you do it right, it’s fun, and gets results!

You can start by downloading Oma’s free ebook: 12 Reasons Women Business Owners Struggle to Get Clients (Avoid these 12 mistakes and attract more clients!) Get your copy today, plus Oma’s client-attraction newsletter, Get Clients Cafe, at

Article Source: [] Have You Got Soul?

Learn which franchises have soul, click here

The true measure of money in your business.

This article is written and owned by Mark Silver

Shiny new cars. Big mansions. The good life. Even if you’re not a particularly material person, it’s easy to be caught by those images, and to wonder: “Why don’t I have that? Is there something wrong with me?”

It’s become especially popular to equate material wealth with spiritual attainment. “If you do good, and if you think abundantly, then the untold riches of the universe will pour forth for you. If you stew yourself in despair and complaint, then forget it. You get nothing.”

Is it true? And if it’s not true, then how come you don’t have what all those rich, successful people have? Could it possibly have maybe a smidgeon of truth in it?

A Tale of Two Clients

Client #1: A very successful guy, in advertising sales. He was the top earner, and excellent at it. And yet, underneath it all, he had a fear running him.

Despite having earnings in the mid six-figures US$, he never felt like he had enough. You couldn’t call him
greedy- he had a sincere heart. He was just scared witless that he wasn’t going to be okay.

Taking the time to look at it from a heart-level, he realized that he was carrying fears from his childhood.
After bringing love and healing to that part of himself (ah, the wonders of spiritual healing!), he saw something really clearly:

The ‘success’ he had was keeping him from his family. He opted for less money, and more family time, and found a great deal of love and happiness.

Client #2 was different.

She was struggling and struggling just to make ends meet.
Although clients loved her, she had very few of them, and money just wasn’t coming in. She was exhausted, burnt-out, and very near to despair.

Another dose of spiritual healing, compassion, mercy and strength, and she had her own insight. She saw that she was blocking out both love and money, because they were tangled together in her mind around issues with intimacy. When she invited love in, more money came in, and she began to do quite well for herself.

Why is money so unpredictable? Is more or less better for me?

Love can be found anywhere: in the poorest, most despair-ridden parts of the world, and in the richest, most heedless environments.

It’s just that these situations distract us from seeing the Love around us. In fact, abundant wealth is more dangerous in this regard than miserable poverty. When one has nothing, in some ways it’s easier to turn to the more profound qualities of life, like Love and Compassion.

This tendency is from whence comes the mistaken idea that physical poverty is somehow holier than having physical wealth. It’s also fueled a backlash of belief that physical wealth is a sign of being spiritually advanced.

Neither is true. The physical world is only a vehicle for deeper Divine truths. Anything in the physical world can carry Love and Mercy. Attaining wealth doesn’t mean you have one whit of spiritual advancement, and lacking wealth doesn’t mean you are poor in spirit.

The trick is: can you find love, truly feel real Divine love in your heart, for richer or poorer? Of course, being able to do this in truly extreme circumstances is the sign of a saint- and if that’s you, I’ll be your best friend. 😉

But, hey, I just want to make ends meet.

Here’s the Sufi spiritual teaching: everything in this world is a mirror of the Divine. Money is NOT a measurement, it’s a part of that mirror.

Your business can make ends meet. But, if you’re struggling with money, no matter how much or how little you have, then stop for a minute trying to get more of it. I know it’s scary, but to discover the truth, you need to look in the mirror that is your money situation.

What is being reflected back to you? Keep reading.

Keys to Looking in the Money Mirror • Get honest.

Instead of trying to change your money situation, take a breath and really look at it. What’s really going on? How much money do you have? How much is coming in? How much is going out?

Even if it’s scary — and it’s legitimate to feel scared whether you have big credit card debt, or if you have money in the bank — really take some time to notice how do you feel about your money situation?

Resentful? Angry? Sad? Despairing? If you were talking about a good friend of yours, instead of money, how would you be talking to that friend from your current attitude towards money?

• Ask about it.

When we don’t like a situation, we make assumptions about it. “This situation sucks.” “Something isn’t right.” But…
what if your assumptions were wrong? What if, no matter how painful the situation, there still might be love present?

In your heart, begin to ask to see a deeper a truth. Take time with this. You probably won’t get the deepest, most truthful answer in the first minute, or even in the first five.

Do NOT ask about how to get more money, or why you don’t have enough money. Those questions contain the assumption that something is not right about the current situation, and will block you from seeing a deeper truth.

You might need a buddy to sit with you. I’ve found that when I’ve worked with clients in the Heart of Money Transformational Journey exercises, the issues that come up have so much emotion in them, that it’s helpful to have a friend sitting with you, not saying anything, just making space for what is.

• Be willing to be surprised.

If the answer you get is one you already know, or if you still have even a twinge of resentment or upset still, then it’s probably not an answer from your heart. Instead, your mind is making up stories trying to protect you from what it thinks might be the painful truth.

Be courageous, and be willing to be surprised. Keep asking in your heart, with a sincerity and desire to know the
truth: “What is this situation showing me about the Divine and money?”

An answer that has truth in it, will bring relief and love to your heart, even if the situation hasn’t changed at all… yet.

• Work on your business.

It’s now possible to be more effective in your business, once you are no longer resisting/fighting your money situation. And that in turn will help your business develop and be more profitable.

Having money or not having money is no measure in any sense of spiritual attainment. However, finding love and compassion in your current money situation will release blocked inspiration, which you can then put to good use here on earth, nourishing your business and your clients.

Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around the globe succeed in business without lousing their hearts. Get three free chapters of the book online: