The Success of Acai Express – Now a Franchise in the USA.

“We provide a system that is simple to operate with no experience needed.” Our Acai Berries are harvested from the Amazon Rainforest. This discourages deforestation while at the same time creating financial opportunities for local farmers. We are committed to a culture of appreciation to our guests, franchisees, and team members.’
– Hector Westerband, Founder, and CEO – Acai Express

Watch The Founder of Acai Express explain the reasons why Acai Express is a hit.

The Success of Acai Express – Now a Franchise in the USA.

Our story starts with crashing waves and bustling street corners. In July 2013, Hector Westerband, an avid surfer, founded Acai Express in his homeland of Puerto Rico. Beginning with a single food truck in Guaynabo, Hector wanted to promote a healthy lifestyle centered on the nutrient-rich acai berry. The rapid popularity of his food truck meant he quickly expanded the brand to open franchises elsewhere on the island (13 locations in Puerto Rico as of 2018…)

At Acai Express our mission is to provide our customers the best experience with the highest quality products. We strive to promote a healthy existence by offering customers a lifestyle brand with products that benefit our minds, our bodies, and our souls. Our products are created with the active and health-conscious consumer in mind creating a socially responsible business model.

Our Acai Berries are harvested from the Amazon Rainforest. This discourages deforestation while at the same time creating financial opportunities for local farmers. We are committed to a culture of appreciation to our guests, franchisees, and team members.

As an Acai Express franchisee you will benefit from distinct competitive advantages. We provide an innovative marketing program with a unique and lively shop design. Our menu offers 100% organic “Grade A” acai with other high-quality products and has all day sales potential. With three flexible business models, we provide a system that is simple to operate with no experience needed. Our franchise model offers a low-cost entry, with protected territories, comprehensive training, and an experienced management team.

For franchise information please contact:[email protected]
Notice Regarding Franchise Offers and Sales

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Alberta, British Columbia, Manitoba, New Brunswick, Ontario and Prince Edward Island), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.
This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.
© 2017 Harold L. Kestenbaum, Esq.

2nd edition in our “Coach, Mentor & Grow®” video series for Franchisors

Here’s the 2nd edition in our “Coach, Mentor & Grow®” video series for Franchisors. The panel at the NY FBN/IFA meeting covered the topic of “Franchising and Private Equity- How to Position your Company” Panelist Oz Bengur, Lisa Oak, Grant Marcks and Roger Lipton. Hosted by David Azrin Esq.

If you’d like to receive the entire 1-hour session please contact us at [email protected]

Watch the video:

Making the Most Of Your Franchise Opportunity

Successful franchises develop strong business models that can be replicated in different cities and states. The growth strategy is well-planned and executed for maximum efficiency. Franchise companies gain market share rapidly,and this can help open up subsequent locations as a result. Developing a good franchise system involves some risks, but also finding out some key elements about the market, forecasting revenue accurately, and setting long-term goals.

Making the Most Of Your Franchise Opportunity

This article is written and owned by our Editorial Contributor Tristan Andrews

Getting involved in a franchise business can bring significant rewards and long-term business success with the right plan and strategy. Franchises can penetrate a market, grow rapidly in multiple locations, and adapt to the local market. Franchise systems are nothing new; they date back to medieval times when business were set up to bring tax revenue to the owners. Today’s franchise systems operate under the same manner with royalties and other fees to keep revenue streaming through the owners and franchisee’s hands.

Successful franchises develop strong business models that can be replicated in different cities and states. The growth strategy is well-planned and executed for maximum efficiency. Franchise companies gain market share rapidly, and this can help open up subsequent locations as a result. Developing a good franchise system involves some risks, but also finding out some key elements about the market, forecasting revenue accurately, and setting long-term goals.

Understanding the competition and the market is a great way to learn about market potential, and realistically gauge what type of market penetration can be accomplished over a period of time. Successful franchisors do local research and market analysis, learning about the market’s needs and demands, and adapting their business strategy to meet them effectively.

Successful franchises create a business model that can be adapted regardless of geographic boundaries or restrictive laws. This can mean making sure that costs are controlled and monitored accurately, employment laws are followed, and all state laws and regulations are completely understood well before setting up operations.

Setting up a short-term and long-term growth plan is important for the franchisor, and provides essential information on initial investments, growth potential, and revenue forecasting. Without a growth plan, there is a low chance of success in continuing the business. An accurate assessment of the business model will help generate additional interest and investors as the franchise grows and builds on itself. Growing the franchise at a steady pace will easily drive up the franchise fee over time, and make it an even more attractive business investment for new franchisees. The resale value of the franchise can increase considerably during the growth period, and it’s important to keep this in mind when assessing profitability of a particular business model.

Today’s franchise opportunities include both retail and service businesses, and the successful enterprises take into account the local market, the competition, assessing the business model’s revenue forecast, and creating a growth strategy. All of these areas factor into the long-term success of a franchise, and need to be recognized before a business can grow.

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Tristan Andrews writes useful articles about franchises. Discover and explore the world of Franchising. Find out how owning a franchise can expand your financial horizons at

Hot Franchise Opportunity, click here.

Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs.

The following 10 items are what I consider a good small
business start up checklist. If you are in business or
thinking about getting into business, you will want to
ensure you have or are working on all of these things

Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs.

By Katrina Sawa

One thing I have found in my years of entrepreneurship is
that smart marketing is the key to success. I have worked
with many different types of small business owners,
entrepreneurs, coaches and consultants from all kinds of
industries. No matter what their business is I have found
that if the person does not know how to market it, and they
do not get help to do so, the business will not survive.

The following 10 items are what I consider a good small
business start up checklist. If you are in business or
thinking about getting into business, you will want to
ensure you have or are working on all of these things
constantly. The right mix of these items works well to
maximize your exposure, credibility, expert status as well
as to build your database and help you make informed
marketing decisions.

1. Realistically Defined Target Market – Most small
business owners actually have too large of a target market
to be realistic and to be able market to them all with
their limited time and budget. Most likely, you will want
to narrow your market or define your niche even further
with specific demographics and psychographics. In doing
so, you will begin to see unique opportunities surface in
that market. Do not forget about all your referral
sources. Remember, they are your target market too!

2. Marketing Plan – This plan should outline everything you
could possibly do in your marketing, based upon who your
target market (ideal client) is and the best ways to reach
them, including various guerilla marketing techniques,
ideas, promotions, and co-promotions. You will need to
stick to your well-researched plan and not be tempted to
steer away by random advertising opportunities. This
should also include a Publicity Plan. The Publicity Plan
should include pertinent media contacts, press releases,
article submissions and event listings for ongoing
exposure. If you are not submitting press releases
regularly to the local media and/or local organizations you
belong to, you are missing FREE opportunities to get
additional exposure for your business.

3. Database – Input all clients, prospective clients,
referral sources, and contacts you will need in one place.
Be sure to include everyone you have ever known or done
business with so that it is easily mail merged for one. In
addition, format the database so that you can sort them by
hot, warm or cold prospect or referral source. Next, stay
in regular contact with your database through effective
Database Marketing and Follow Up. This will allow you to
be on the top of their minds when the topic of your service
and/or product arises in conversation. This process can
include letter and email templates, a system for following
up with ‘hot’, ‘warm’ or ‘cold’ prospects and ongoing
database marketing. Remember, if you do not do a quick
follow up after you meet someone, you are missing
opportunities and they might forget about you. You want to
follow up with everyone you meet within 48 hours of your
meeting. In addition, you will want to ensure you
continuously follow up. You need to make this system
automatic, systematic and practical so that it will get
done. Delegate the process it if you have to.

4. Company Web site – Including domain name(s), hosting,
reciprocal links, and Internet submission. You are missing
sales if you do not have a Web site. However, a
professional Web site is a must, not a home-made, amateur
site as it will harm your credibility. It does not have
to cost a fortune to be professional. The goal is to
design it so it will inform, entice and capture your

5. Email Marketing – Distribution lists, program for email
marketing, newsletters, promotions – email marketing is the
cheapest form of marketing that anyone can do. However,
these days there are spam laws that a business must follow
as well as email etiquette that you should strive to follow
so that you are portrayed as a professional business.
There are programs that you can use to truly make your
emails pop, but remember you must send people information
that your audience wants to read, not just what you want
them to read.

6. Effective Ads & Advertising Plan – Including Timeline &
Budget – More than likely you are not spending enough money
on advertising. If it you advertise in the right places,
places that reach your target market, with a good message
or headline and for a reasonable length of time you should
see good results. If you only try it once, go too small,
or have no idea how to design your ad effectively, you will
not get results. Learn about all the advertising mediums
in your target area, who they reach, their demographics,
what kind of circulation they have based on their cost, etc.

7. Professional Marketing Materials – Business Cards,
letterhead, envelopes, brochure, sales packet, flyer, and
postcard – whatever is necessary to reach your target
market. The materials must be professionally designed,
printed and presented.

8. Branding – Includes signage like nametags, shirts with
logo, vehicle signs, banner, promotional products and
giveaways – the more your name is in front of people, the
better. You will want people to recognize your brand on
everything you do.

9. Networking Plan – Includes any pertinent organizations,
associations, chambers or other professional group that
brings in referrals or is an effective venue for
prospecting or business development. Pick some
organizations (between 2 – 5) you believe are the best at
either promoting or building your business. Join them and
become as active as you possibly can so you become the
well-known expert in your field. Volunteer your time
generously and most of all put their events on your
calendar before any other client meeting or job because
these are advertising dollars that you are not spending.

10. Good, Reliable Vendors – Includes industry vendors as
well as those for your business development such as
printers, mailing houses, delivery services, rental
companies. You would be surprised to know that you are
probably spending too much money in one or more of these
areas right now. Find reliable, inexpensive sources.

If you are thinking that there is absolutely no way you can
get all this done yourself, or you just do not know how to
do something on this list then, I would suggest that you
find an expert in that field to help you. Delegate that
task to someone who knows best how to accomplish it and can
do it much more efficiently than you can.

Remember, the cost of outsourcing such tasks far outweighs
the valuable time you spent trying to figure it out. Your
marketing is the most important thing you will ever do in
running your own business. If you do not believe me, save
this article in a safe place. When you go out of business
in 2-5 years, find it and read it again.

(c) Copyright 2008 K.Sawa Marketing. Katrina Sawa is an
Award-Winning Relationship Marketing Coach who’s helped
hundreds of small business owners take dramatic steps in
their businesses to get them to the next level in business,
revenues and life. She offers one-on-one coaching, group
coaching and do-it-yourself marketing planning products. Go
online now to get started with her Free Report and Free
Audio at !

Can Culture Change Affect Your Business Results?

It’s easy to talk – what’s rare, however, is recognition of the fact that great leaders explicitly manage the culture of their organization. If you understand this, you will recognize the need to consciously design ‘the way things are around here’, manage it into place and measure, monitor and review it for ever.

Can Culture Change Affect Your Business Results?

This article is written and owned by Kate Mercer

How much time is wasted around your office coffee machine, by people talking about your organization’s culture and its impact on performance? Think about some typical comments:

‘We’re not delivering the results we should’ ‘There’s no leadership around here’ ‘There’s no coherent strategy’
‘We’re not working together as a team’ ‘All we seem to do is fire-fight’ People talk about the results that would be possible if the culture were just right, and they complain where they see people’s attitudes and behavior affecting performance. But if your organization is like most others, the talk masks a kind of resignation – it’s ‘just the way things are around here’.

It’s easy to talk – what’s rare, however, is recognition of the fact that great leaders explicitly manage the culture of their organization. If you understand this, you will recognize the need to consciously design ‘the way things are around here’, manage it into place and measure, monitor and review it for ever. Then you will use all that wasted time and hot air on making your business outstandingly successful, and producing results which are a reflection of a culture which is anything but resigned.

Results are the Outward Expression of Your Organization’s Culture

Every credible organization, like yours, has a set of tangible, measurable, and objective results to produce.
Different kinds of organization will have different kinds of measurable and tangible results, but in business they always include profit and cash.

The state of your organization’s results displays its prevalent culture. We’re not talking just about long-term results; we’re talking about results in every period – including this quarter, this week, today! Where there is a shortfall in results, there is always a shortfall in culture. If you look for the cultural shortfall and resolve it, your required results will be easier to produce.

Take the example of a company who generally managed to reach its quarterly, half-yearly and annual targets, but always only by the skin of its teeth and a frantic last-minute dash to the finish line. Early in every result period, there was a prevailing feeling that ‘there’s plenty of time’, and a disinclination to be held to rigorous forecasts on a daily, weekly and monthly basis. They felt it would be OK, because they had a lot of ideas ‘in the pipeline’, and were confident they could recover later. But the weeks raced by, and suddenly it was ‘that time’ again!
Through rigorous examination of the culture that was driving this stressful pattern, they decided to challenge this behavior and instead to build and develop a culture of, ‘we deliver on our commitments, regardless of the circumstances’. Nowadays they put in place rigorous business forecasts and measure and monitor their progress towards them. More accountability from the start, which can feel like hard work at first, has saved them hundreds of hours of urgent reactive work and untold stress in the panicky ‘will-we, won’t-we’ dash at the end of every year.

How to Quantify the Impact of Culture on Performance

In quantifying the impact of culture on profitability, there are 3 things that matter:

People do things they shouldn’t do People don’t do things they should do People take too long to do things

And there are 2 dimensions of business profitability impact:

Lost opportunity for increased sales Lost opportunity for lower costs

For help with how to quantify this in monetary terms, click here to go to the Shine Website and download our document ‘Quantifying the Effects of Culture Change on Your Business Results’.

Culture Change Hasn’t Happened until Different Results are Produced!

Some groups are very keen to address their cultural issues, and in these groups we sometimes see the same issue from the opposite point of view. People celebrate a wonderful ‘breakthrough’ in culture. Relationships are repaired and teams are built – hooray! Surely, breakthrough results are on the way? Don’t count on it.

Unless your new breakthrough is immediately demonstrated in tangible, measurable, and objective results, it has not been tested and will fade into memory. The time and resources you have spent on the culture change will have been a waste of money. While there might be a new possibility and a lot of excitement, these don’t add up to a new, long-term, sustainable culture. The reality is that the organization’s results still reflect the former culture. If early attempts to alter results are met with resistance in some way, then the work of culture change is not complete, and the enthusiasm for change will be blunted or killed entirely.

So to answer our opening question, not only can culture change affect your business results, it must! Until your key results have changed to reflect your new culture, and you have demonstrated that you can consistently and sustainably deliver the new level of performance, the hard work of changing your organization is not complete!

At Shine Consulting, we work with leaders who are consciously engaged in designing their organizations to be places where people: are consistently passionate, inspired and committed produce results well beyond the predictable norm In short, organizations that really shine! You can find out more about us and the work we do on our website

Wrapping up Business at Year End

This article is written and owned by: Melody Campbell

If you’re a small independent business owner it could serve you well to take a birds eye view of your entire money making process for your business.

1. Looking at this year’s activity and make sure you’ve identified your most profitable customer – profile the characteristics that help you identify similar customers in the so that you develop your message specifically to target the customers with the characteristics you’ve identified as those of your most profitable customer.

In my promotional products business I want relational customers vs. transactional customers. All of my marketing and sales efforts are designed to attract the client that is looking for a trustworthy, reliable promotional products distributor with great ideas. The customer that wants a cheap transaction with no loyalty on either side of the table is probably not my customer and I’m not offended when they don’t want to buy from me. As I’ve been doing business over the last 15 years I’ve identified the transactional customer as a time waster for me. I end up doing a lot of research and servicing of an account with very little profit.

2. Establish or fine tune the marketing message to the prospect you’ve identified with your profile as most likely to be your most profitable customer. Look at everything you are doing, saying and printing about and for your business – Is your message clearly spoken to the target customer?

3. Identify the most effective activity to reach your prospects and schedule that activity so that it happens consistently. If you bring customers in by running ads in your local newspaper then schedule them for the entire year. You get a better rate if you contract for a years worth of advertising.

If the activity that brings you business is your weekly email newsletter then sit down and plan your editorial calendar for the year and begin to write the articles now. You can always edit or add to them before you send them out for those written far in advance. By using autoresponders you can schedule the email newsletter well in advance.

If the activity that builds your customer base is face to face selling then you need to be sure that you are calling on customers to schedule appointments. You should identify how many prospects you need to call to get appointments, and how many appointments you need to create sales for your product.

4. Understand your sales cycle. Whether or not you are running ads, sending email or scheduling appointments you need to understand what happens and how long it takes to finally close the sale. The rule of thumb is “the more costly the investment the longer the sales cycle.” No matter what you sales cycle is you need to plan your most productive activity to steadily continue to draw in new prospects while you’re finalizing sales for other customers.

I have a few small business owners who ask if they should take the time to do this kind of review of their business plan every year. YES, in fact, do a mini version of this every week to be sure that you’re on track and making money consistently. Your income will be consistent if you’ve

  • Identified your customer
  • Established your most effective message
  • Identified the most productive activity
  • Understand your sales cycle

Take the time to do this review before the end of this year and give yourself the gift of more business next year.

Author Bio
Melody Campbell is The Small Business Guru. You can view more Small Business Owner Resources at The Small Business Guru website. Educate yourself for Success in the Core Competencies to becoming a Master Small Business Owner. New monthly membership trial for only $1 for the first 30 days!

Article Source: – Free Website Content

Start the New Year with a New Business

How to Protect Your Franchise Investment With Smart Financing Options When You Buy a Franchise

By Stan Prokop

It was, or will be an easy simple decision right? We're talking about the minor issue of your decision to purchase a franchise.

We're just kidding of course, because we know the franchise investment you make when you buy a franchise is one of the larger decisions you'll make in your life. And we clearly recognize the franchise cost of that investment is never a small one. So we are thinking you want to do it right?!

You can protect your franchise purchase by financing it properly. You want to be in a position to satisfy yourself, and your lender that you have the right amount of debt (I.E. loans, etc) and equity into your transaction.

It seems that it's always about the money, and that was probably one of the concerns you had when you made the decision to purchase a business via the franchise industry. You recognized it was a potentially great way to build wealth and equity, but wondered where start up capital would come from.

The reality is that start up capital for your franchise investment comes from two sources, yourself, and one or two other lenders who specialize in franchise financing. Actually a large majority of franchises in Canada are financed under a government program that is technically called the BIL/CSBF program. Bar none it is the best financing deal in Canada for any new business, and franchisees have flocked to it for years. More about that program and how you can achieve success via it later...

We can't over emphasize that one of the key factors for franchise approval, under our above noted program, and others is simply that you require a decent personal credit history. Without getting to technical we can simply say that means that you have historically paid your bills, not been bankrupt, and aren't over borrowing in your personal life. Enough said about that. When we meet with clients looking for franchise financing this is one of the first areas that we (delicately!) explore.

But clients want to know why this is such a key factor, and its simply because the reality is that a franchise is, no matter how you look at it, a small business start up, and lenders look at how you run your personal life as a mirror as to how you will run your business.

Planning - that's the keys secret in financing a franchise investment you are going to make and ensuring the franchise cost of that decision is properly financed. You do this in a variety of ways, one of which is documenting your purchase and plans via a properly prepared business plan. This document should highlight yourself, your business experience, and show the financial fundamentals of your business, i.e. Cash flow, ability to repay your loans, what the opening balance sheet will look like, etc.

We clearly realize that not all our clients have the financials skills, background and ability to prepare such a document, let alone present it. That's why it's a good reason to consult a Canadian business financing advisor or expert who is credible, experienced and trustworthy and an expert in franchise finance in Canada.

We also remind you that step one when you buy a franchise is financing it - step 2 is making sure that you have a plan around how you will grow your business while having enough working capital to run it.

In Canada franchise cost is financed via the Government BIL program we noted - The borrowing limit is 350k, and we have found that this financing can be supplemented with equipment and lease financing for certain assets of the business. Those two strategies, coupled with your own investment of funds will get you to the goal line.

Speak to that ' in the know' advisor we talked about and you should not have any worries in your ability to finance and buy a franchise.

Stan Prokop - founder of 7 Park Avenue Financial -

Originating business financing for Canadian companies, specializing in working capital, cash flow, asset based financing. In business 6 years - has completed in excess of 50 Million $$ of financing for Canadian corporations.Info re: Canadian business financing & contact details:

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