The Success of Acai Express – Now a Franchise in the USA.

“We provide a system that is simple to operate with no experience needed.” Our Acai Berries are harvested from the Amazon Rainforest. This discourages deforestation while at the same time creating financial opportunities for local farmers. We are committed to a culture of appreciation to our guests, franchisees, and team members.’
– Hector Westerband, Founder, and CEO – Acai Express

Watch The Founder of Acai Express explain the reasons why Acai Express is a hit.

The Success of Acai Express – Now a Franchise in the USA.

Our story starts with crashing waves and bustling street corners. In July 2013, Hector Westerband, an avid surfer, founded Acai Express in his homeland of Puerto Rico. Beginning with a single food truck in Guaynabo, Hector wanted to promote a healthy lifestyle centered on the nutrient-rich acai berry. The rapid popularity of his food truck meant he quickly expanded the brand to open franchises elsewhere on the island (13 locations in Puerto Rico as of 2018…)

At Acai Express our mission is to provide our customers the best experience with the highest quality products. We strive to promote a healthy existence by offering customers a lifestyle brand with products that benefit our minds, our bodies, and our souls. Our products are created with the active and health-conscious consumer in mind creating a socially responsible business model.

Our Acai Berries are harvested from the Amazon Rainforest. This discourages deforestation while at the same time creating financial opportunities for local farmers. We are committed to a culture of appreciation to our guests, franchisees, and team members.

As an Acai Express franchisee you will benefit from distinct competitive advantages. We provide an innovative marketing program with a unique and lively shop design. Our menu offers 100% organic “Grade A” acai with other high-quality products and has all day sales potential. With three flexible business models, we provide a system that is simple to operate with no experience needed. Our franchise model offers a low-cost entry, with protected territories, comprehensive training, and an experienced management team.

For franchise information please contact:[email protected]
Notice Regarding Franchise Offers and Sales

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Alberta, British Columbia, Manitoba, New Brunswick, Ontario and Prince Edward Island), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.
This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.
© 2017 Harold L. Kestenbaum, Esq.

2nd edition in our “Coach, Mentor & Grow®” video series for Franchisors

Here’s the 2nd edition in our “Coach, Mentor & Grow®” video series for Franchisors. The panel at the NY FBN/IFA meeting covered the topic of “Franchising and Private Equity- How to Position your Company” Panelist Oz Bengur, Lisa Oak, Grant Marcks and Roger Lipton. Hosted by David Azrin Esq.

If you’d like to receive the entire 1-hour session please contact us at [email protected]

Watch the video:

How Affirmations Set The Tone For Your Success

Have you created your affirmations yet? If not, take time right now to get started. Even a few positive statements can have a wonderful impact on your business to attract clients

How Affirmations Set The Tone For Your Success
This article is written and owned by Fabienne Fredrickson

If you are working to attract clients and create a positive mindset, affirmations will help get you there. What a difference they can make! In case you aren’t familiar with this mindset technique, an affirmation is a positive statement about a goal you want to achieve, written in the present tense as if it is happening right now.

The First Step is to Write Your Affirmations. You want to craft a series of positive statements about the goals you wish to accomplish. For example, you might write about your business:

– I attract clients easily and my business is flourishing and growing. – This year my income will reach $___ or higher (be specific!). – I find the ideal virtual assistant who will help my business grow.

You might also write a few for your personal life:

– I feel energetic and excited today. – Good things come easily to me. – I love my life, my family and my home.

Affirmations Need to Be Positive. Make sure these statements are written about what you want to attract or feel versus what you don’t want. For example, you want to avoid affirmations like: “In the future, I don’t attract clients who can’t afford my fee.” This sentence has two things working against it: 1) Putting the time frame out into the future vs. making it about now. 2) Talking about what you don’t want instead of what you do want.

Here’s how to turn this statement around so that it will work for you: “I attract ideal clients who pay my fee easily and get great results working with me.”

These positive statements set you up energetically with an optimistic outlook about what you want. For affirmations to work, you need to repeat them on a regular basis so they get into your subconscious mind, which is the place where all manifesting originates.

Use Affirmations Twice a Day. I recommend working with affirmations at least twice a day. In the morning after waking, you are in this foggy place where you can bypass the conscious mind and go straight to the subconscious. The other ideal time is at night when you are fading before falling asleep. Both times give you access to that part of your brain.

Try Positive Expectations. In addition, I also hold positive expectations during the day. One of my favorites is “I am positively expecting great results no matter what I see in front of me.” I have that posted everywhere in my house and office so it has worked its way into my subconscious as well. This is a powerful tool for shifting your mindset and creating the results you desire.

Your Assignment: Have you created your affirmations yet? If not, take time right now to get started. Even a few positive statements can have a wonderful impact on your business to attract clients.

You can write them every day, read what you have written daily or speak them out loud to yourself. Take a moment at the end to express your gratitude for these statements coming true.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your Free CD by mail and receive her weekly articles on attracting more high-paying clients and dramatically increasing your income, visit

Franchise Responsibilities: Franchisor’s vs. Franchisee’s

Owning or being a part of a franchise can be complicated. If you mean to enter into a franchise you will need to know the specific roles of franchisors and franchisees.

Franchise Responsibilities: Franchisor’s vs. Franchisee’s

This article is written and owned by Charles Internicola

If you are considering buying into a franchise or allowing someone to open a branch of your preexisting franchise, you will need to know the details of the franchisor-franchisee relationship. This relationship is a business arrangement governed by contract agreement under which both parties have specific rights and responsibilities.

The Difference between a Franchisor and a Franchisee

The key differences between a franchisor and a franchisee are rights and ownership. A franchisor, as the owner of the original franchise, owns the operating system and all trademarks of the franchise. The franchisor can then allow those trademarks to be used by another through a contract.

A franchisee can purchase the rights to use the franchisor’s operating system and trademarks. The franchisee may continue to use said rights so long as the terms and conditions set forth in the franchise agreement are not violated.

Responsibilities of Franchisors vs. Franchisees

Though the franchisor-franchisee relationship is often referred to as a “parent-child” relationship, this analogy is generalized and can be misleading. While it is true that a franchisor must teach a franchisee how to operate according to the system and within set rules, to give the impression that franchisees are children is misleading at best.

Franchisees are independent business owners, responsible for the success or failure of their own business. Unless otherwise stated in the franchise agreement, franchisees are individually responsible for:

– How well the franchisor’s business model is executed;

– Whom they chose to hire;

– How much their employees are paid;

– How employees are scheduled; and

– What prices they charge for the product or service, etc.

A franchisor can give advice in these areas, but it is generally not considered the franchisor’s responsibility. Because it is in the best interest of the franchisor that the franchisee succeeds, he or she can help the franchisee through appropriate training and tools. In the end, however, the success of the business will always be up to the franchisee.

The Legal Work of Franchising

If you are considering entering into a franchisor-franchisee relationship in any capacity, it will be in your best interest to contact an experienced business lawyer. The right business lawyer will be able to ensure that the franchise contract is completely fair and beneficial to you.

As the franchisee or franchisor, you will want to have your business attorney read over the contract, offering a professional eye. As a franchisor, your business lawyer can help you draft the contract that will uphold your original franchise image and operating system in the franchisee’s new business.

Charles N. Internicola, is a franchise lawyer who represents start-up and established franchisors throughout the Unites States, in all fifty states, including New York and New Jersey. Charles is the author of “An Entrepreneurs Guide to Purchasing a Business” and he is the publisher of the “Franchise Law Blog”.

Social Media – Branding & Franchise Recruitment Tool?

With the advent of social media, it is easy and inexpensive to build your brand. Shelley talks about two media with which you can get started: Blogging and Facebook Fan Pages. Blogging is often misunderstood as a medium and setting up a Facebook Fan Page is very important for your business.

Social Media – Branding & Franchise Recruitment Tool?

Shelley Pearson

A good social media campaign will act as a very powerful brand building and recruitment tool for start-up franchisors (or those thinking of franchising their businesses in the next year or so).

One of the first things I look at when a prospective franchisor approaches me is a good brand image (or at least the beginnings of one). The next thing I look at or question is its impact on the customer target market (is it well understood; is it well respected; is it something they will tell their friends about; etc).

For any small business trying to build a brand, it is very clear from the outset that very few can afford to spend a ton of money on marketing and advertising to get their brand in the forefront of the consumer’s mind. Now, with the advent of social media and its prevalence in the new generation of consumer – growing a brand couldn’t be easier. Of course it still takes careful planning, design and message architecture, so please don’t minimize the importance of that!

Now – where do you start? What kinds of social media should you be using? Well – it does depend a bit on what your target audience is:

1) As a franchisor

(i.e. which prospective franchisees do you want to attract), and

2) As a business

(i.e. the target customer of the product or service).

The things I would suggest you look into are:

BLOGGING: This is an often misunderstood platform and a lot of people fear it because they think that they have to be writers to do it. Not so. I mean – yes its important to not make huge grammatical and spelling errors because this will lead to an unprofessional reflection on you and your business by default. The thing about blogging is however two-fold: the number of blogger readers in the world is staggering (we are talking in the 100′s of millions) and Google loves the constantly changing and rich content.  For some blogging tips have a read of this article – Top Ten Easy Steps to Starting a Business Blog – by Denise Wiseman.

Denise rightly says: ‘ Blogging should be one of the cores of your business. It should be right in the middle of your social media mix—the bulls-eye, the main target.’

FACEBOOK BUSINESS PAGE: This is VERY important to set up and I mean VERY important. If you don’t already have a presence on Facebook, then I strongly suggest you get started today. Again – please pay attention to your brand, your message and what you want to get out of the exercise. If you want to know more about what Facebook is about have a listen to my podcast and it you need tips on how to get started on Facebook, think about buying some very easy to understand guides by Kirsty Wilson of Interim Business Solutions.

Through this Facebook Business (Fan) Page you will be able to engage with an audience, find out what people think about your brand, and run recruitment campaigns for new franchisees! Never minimize the importance of creating (and sustaining) a buzz about your brand or business culture.

I think to start, these two major platforms are good to go with, I don’t want to overwhelm you with too much in one go! As a business you will also need to look into Twitter and some of the social news bookmark mediums – but we’ll save that for another time!

Do let me know how you get on!

Article Source:

About the Author

Listen to Shelley’s podcast about Facebook Click here For Kirsty Wilson’s very easy to understand guides click here Get your copy of her e-book ‘Buying a Franchise: A Route to Entrepreneurship’ by clicking here

What is the Secret? How Can I Afford $250,000 to Franchise My Business?

By Aurella Kausler

Actually, there is no secret…other than “those who do not know how to do it” think there’s a secret to it. With a little knowledge, you won’t have to shell out $250,000 big ones just to get your franchise off the ground. In fact, I will show you how to substantially reduce that upfront expense before you get in too deep… read on!

For beginners…

Franchising is the practice of using a successful business model that has been created by another company. A franchise is an alternative way to distribute products or services without having to invest in and be liable for a large company with many branches or stores. The franchisor succeeds because of it’s franchisees. The franchisee has a greater incentive than a paid employee because he/she has a direct stake in the business.

Franchises account for:

1.$1.5 trillion in total economic output and growing!

2. Eleven and one half percent (11.5) of the U.S. private sector economy

3. One third (1/3) of all retail sales in the United States

4. Fifteen percent (15%) of all private sector jobs

If you already have a business that you want to franchise, begin by asking:

1. Do I know what franchising is and what it can do?

2. How do I determine if my business can be a franchise?

3. Is franchising the right way to go for my business?

4. What do I have to do to be a successful franchisor?

5. What costs are involved with franchising?

6. What steps should I take to franchise my business?

7. Should I consider Franchising or Licensing?

The following list of valuable “marketing tools” for your business/franchise that can be very expensive when purchased separately versus being bought as a package or with hosting that includes marketing options:

1. Internet Marketing Tools and Streaming Videos: The list is endless these days and would require an entire article just to list a few

2. Intranets and extranets: a) An intranet is a private computer network that uses Internet Protocol technologies to securely share any part of an organization’s information or network operating system inside that organization to advance productivity, b) An extranet can be viewed as part of a company that is extended to users outside the company, usually via the Internet.

3. Information or Corporate Portals: A framework for integrating information, people and processes across organizational boundaries.

4. Static and Dynamic Web sites: a) Static page is a web page that is delivered to the user exactly as stored, b) Dynamic web pages are generated by a web application

5. eCommerce and eProcurement Systems: a) eCommerce is buying and selling of products or services over electronic systems such as the Internet, b) eProcurement is the business-to-business, business-to-consumer or business-to-government purchase and sale of supplies, work and services through the Internet as well as other information and networking systems, such as Electronic Data Interchange and Enterprise Resource Planning.

6. eMail Marketing Programs: I probably don’t have to explain this one

7. Internet Autoresponder Programs: An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

8. Opt-In Subscription Services: eMail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages

9. Other Web-based business applications

Here are just a few types of franchises being offered…does your business fall into one of them:

1. Automotive Franchises

2. Beauty Franchises

3. Beverage Franchises

4. Business Opportunities

5. Business Services

6. Children Related

7. Cleaning and Maintenance

8. Computer and Internet

9. Education Franchises

10. Financial Services

11. Food Franchises

12. Health & Fitness

13. Home Related

14. Low Investment

15. Master/Area Developers

16. Minority Focused

17. Pet Related

18. Photo and Video

19. Printing and Packing

20. Retail Franchises

21. Senior Services

22. SBA Approved

23. Sports and Recreation

24. Travel Franchises

25. Veterans Franchises

26. Women’s Franchises

27. Work From Home

Things you need to know that will help you avoid the high price tag for legal fees:

Attorney and legal document fees for franchises can range from $25,000-$50,000 when they have to be created from scratch. And that doesn’t include expensive consulting fees that can range from $50,000-$200,000. The best way to gear up is to use a step-by-step approach that has already been created specifically to get the process in motion. There’s no need to reinvent the wheel.

Obviously, your best bet is to find a successful and stable company that has the experience and knowledge to guide you through all of the stages and processes; from beginning to end.

1. Research is your friend and the Internet is the one of the most valuable resources available today and if you have time to compare companies, you will find one that is right for you.

2. Finding companies that are attorney and FTC certified and employ industry experts who know their business and yours will save you precious time and energy over the long haul!

3. A few companies provide “bundles/packages” that include everything a franchisor needs in order to save $$ in attorney and documentation fees (this really comes in handy).

By staying focused you can find the assistance you need and be on your way to a successful franchise before you can say “How can I franchise my business?”

Franchising your business doesn’t have to be time consuming and expensive. Experts can help shorten the process and end your fears about legal verbiage and franchise agreements. For more information about Franchising follow this link and Trust The Experts!

Article Source:What is the Secret? How Can I Afford $250,000 to Franchise My Business?

Look at these franchise examples

Franchise Development Formats and Agreements For the Franchisee

This article is written and owned by John M Bauer

Development formats and agreements in franchising can be divided into two broad categories: Single-unit franchising and Multi-unit franchising

Single-unit franchising: an arrangement by which the franchisor licenses the franchisee to operate the business from a single outlet. Single-unit franchising is the most common form of franchise and gives the franchisor the greatest degree of flexibility and control over the franchise system.

Multi-unit franchising:
an arrangement by which the franchisor licenses the franchisee to operate the business through multiple single-unit outlets based on a development schedule. Multi-unit franchising is becoming more common as it maximizes the franchisee’s profit potential and allows the franchisor to expand the brand in a specific territory. Successful franchisees often look to buy more than one franchise unit from the same franchisor.

A multi-unit franchisee may pay an up-front franchise fee (at a discounted rate) for each franchise unit that they will open. In a multi-unit franchise (sometimes called an area development franchise or simply an area franchise), the franchisor and the franchisee sign an area-development agreement that dictates the timing of unit development and openings by the franchisee. They also sign a separate unit-franchise agreement, which governs the operation of each outlet that the franchisee opens in his or her area.

Multi-level franchising

Master franchise/Sub-franchise: as franchisors want to expand into new regions, or even internationally, they often choose to use some form of multi-level franchising.

Although there are several variations on multi-level franchising, master franchisees, also known as sub-franchisors, have the right to grant unit franchises to third parties.

Multi-level franchising strategies are generally motivated by geographical factors. Having a master franchisee on the ground and close to third party franchisees mean they can communicate face-to-face with them more frequently. It also means the master franchisee is well acquainted with the competitive forces at play in the local market.

What’s right for you?

A franchise systems maturity, geographical base and type of product or service all have an impact on how the system will evolve and grow over time.

The sheer diversity of franchising – the wide range of concepts and differing strategies for expansion and development formats – ensure that franchising will continue to provide new business opportunities well into the future.

John Bauer, a 20-year veteran of franchising, shares his extensive knowledge on his website Start right. Finish successful. Here’s how.

Article Source: Franchise Development Formats and Agreements For the Franchisee

The right franchise system for success

Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?

This article is written and owned by John P. Hayes Ph.D.

You know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least value and create the majority of problems in your business.

Who is a customer?

Customers (or clients), by the way, are not just the people who buy your products and services. They also include your employees, and if you’re a franchisor, they include your franchisees.

Be careful of expert advice!

So I read a passage on a blog that provided “some helpful hints on how you can spot a great franchise marketing system” and the first hint was this:

Customers are brought in the doors. This is what every business boils down to in the end, whether or not the marketing system brings in the customers. After all, that is where you make your profits.

Taking the express train to bankruptcy

And I thought to myself: Or that is where you lose your profits, your money and ultimately your business!

It’s not enough to drive customers through the doors of a franchise, or any business. You’ve got to drive the “right” customers through the doors! Most businesses, and most marketing systems, do not fulfill that objective. And that’s one reason why franchises struggle and fail.

So don’t be fooled into thinking that a good franchise is one where “the marketing system” drives customers to the door!

Happy franchisees make the most money

To wit: Some years ago the new CEO of a major retail franchisor asked me to help his franchisees attract more customers and ultimately generate higher revenues so that (a) the franchisees would earn (and keep) more money, and (b) the franchisees would pay higher royalties. Since the beginning of franchising, franchisors have known that franchisees who make and keep the most money are the happiest franchisees!

So I spent several weeks working with a few franchisees to find out more about their customers. Here’s what we discovered:

It cost the “average” franchisee $100 to get a new customer to come through the door (that included marketing costs and the required fee for the franchise advertising fund).
The “average” customer spent about $10.
No one knew if the customer would return – ever.
If the customer did return – no one could predict when or how often.
The “average” franchisee did little to nothing to bring the customer back again repeatedly (and you may be surprised to find out why).

Busy, busy, busy going out of business!

So while it appeared “the marketing system” was doing its job, e.g. the franchisees were busy serving customers throughout the day, in reality “the marketing system” was slowly running the franchisees out of business (and perhaps into an early grave)!

That and the fact that the franchisees were so busy, busy, busy taking care of all the customers “the marketing system” provided that they had no time to do the things that would have insured getting the maximum benefit out of their customers, i.e. increasing sales, increasing frequency, building rapport with key customers, gathering referrals, etc.

Who caused that fire?

As one franchisee told me, “From the time I open the door in the morning until I close it at the end of a long day, I don’t have time to do anything but put out fires.”

Upon examination, most of the “fires” were caused by customers and employees. Occasionally, even though they didn’t know it, the franchisee caused some of the fires!

Blame it on the franchisor, of course

You can be sure the franchisor got blamed for the majority of the challenges the franchisees faced. Frankly, I would take the side of the franchisees on that issue (though it does no good to blame anyone, but rather to accept responsibility). The franchisor could have done a better job sooner! In other words, the CEO that hired me had only recently arrived at the company. To his credit, he quickly assessed “the marketing system” and knew that it was broken. However, this company had been operating for many years prior to hiring this CEO. Where were the marketing folks all those years? Where was the company’s leadership?

Why doesn’t this system work?

So what was wrong with “the marketing system” at this company?

Simply, it was producing the “wrong” customers for the franchisees!

Even among customers there are stars

Through our continued research we further discovered that not all customers were created equal! Some spent more money than others and never, ever complained or started a “fire”! Of course, those were “the right” customers.

Problem was, “the marketing system” produced too few “right” customers.

Revealing more about “right” customers

Without giving away too much information (and revealing the company), here’s more of what we discovered about the “right” retail customers for this franchise business. They:

spent about twice as much as the average customer
returned 3 to 4 times a week
owned a business, which existed within 3.5 miles of the franchise location
were males (64%) and females (36%)
had partners in their business (46%); most often, a spouse
were between the ages of 32 and 62

Remember garbage in, garbage out?

Wow! With just that information alone we could create a new marketing system that would target the “right” customers! All others were probably “wrong” for the business. The all-important “marketing system” was targeting “all others”!

Ultimately, with the help of the company’s advertising agency, we created a new marketing system that achieved the goals established by the CEO and supported by the Franchise Advisory Council.

Careful of the advice you get

So I shiver when I see “advice” that implies a good franchise is one with a “marketing system” that “brings in the customers.”

That’s true only if the customers are “right” customers. If they’re “wrong” customers, franchisees can plan on owning and operating a business filled with headaches, challenges, issues, “fires” and, ultimately, not enough money. And franchisors can plan on hearing lots of complaints and never enough royalty dollars!

And why would you want either scenario when it’s much simpler, easier, more efficient and responsible to just fix “the marketing system”?

John P. Hayes, Ph.D., author and speaker, blogs at

Article Source: Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?

Successful Franchise Marketing