MANAGING COST OF GOODS: KEY CONSIDERATIONS FOR RESTAURANT SUCCESS

franchise growth solution, food cost, COG's, restaurants. profit, cost, food,

Photo by Pavel Danilyuk

Effectively managing these factors requires a strategic approach that includes proper menu engineering, efficient food distribution, in-season sourcing, optimizing drop size by the distributor, managing contract pricing and rebates, minimizing waste, implementing appropriate menu pricing, and addressing spoilage and shrinkage. This blog explores the importance of managing COGs and their impact on a restaurant’s profit and loss (P&L) while providing insights and statistics from reputable sources.

Managing Cost of Goods: Key Considerations for Restaurant Success
By Johnny Dey

Introduction: Managing the “Cost of Goods” (COGs) is crucial for long-term success in the highly competitive landscape of the restaurant industry. Cost of Goods encompasses various elements such as food costs, the cost of paper packaging, and beverage costs. Effectively managing these factors requires a strategic approach that includes proper menu engineering, efficient food distribution, in-season sourcing, optimizing drop size by the distributor, managing contract pricing and rebates, minimizing waste, implementing appropriate menu pricing, and addressing spoilage and shrinkage. This blog explores the importance of managing COGs and their impact on a restaurant’s profit and loss (P&L) while providing insights and statistics from reputable sources.

Menu Engineering: Reducing SKUs and Optimizing Profitability: Proper menu engineering is critical to managing COGs. By strategically reducing Stock Keeping Units (SKUs) and optimizing the menu, restaurants can streamline operations and enhance profitability. A focused menu simplifies inventory management, allows for better control over purchasing, and reduces the risk of excess food inventory leading to spoilage. According to a study by Cornell University, effective menu engineering can increase restaurant profitability by up to 10%.【1†source】

Efficient Food Distribution: Ensuring Quality and Cost-effectiveness: Partnering with reliable food distributors is vital in managing COGs. Restaurant operators should prioritize selecting distributors who offer competitive prices, timely deliveries, and consistent quality. Optimizing drop sizes by distributor helps reduce transportation costs and minimize the risk of food wastage due to overstocking. Establishing solid distributor relationships can also lead to negotiated contract pricing and rebates, further driving cost savings.

In-Season Sourcing: Freshness, Flavor, and Cost Savings: Emphasizing in-season sourcing of ingredients benefits both the restaurant and its customers. By incorporating seasonal produce into the menu, restaurants can offer fresher, tastier dishes while benefiting from lower prices due to increased supply. In addition, supporting local farmers and suppliers strengthens the community and enhances the restaurant’s sustainability efforts.

Waste Management: Minimizing Loss and Maximizing Efficiency: Waste is a significant contributor to COGs and can harm a restaurant’s profitability. Implementing effective waste management practices, such as accurately tracking inventory, controlling portion sizes, and training staff on proper handling and storage techniques, can help minimize waste. Technology solutions like inventory management systems can streamline these processes and provide valuable insights to reduce waste and increase operational efficiency.

Proper Menu Pricing: Balancing Value and Profitability: Setting reasonable menu prices is essential for maintaining a healthy bottom line while providing customer value. Careful consideration should be given to factors such as ingredient costs, overhead expenses, and competitive pricing in the local market. Striking a balance between profitability and customer perception of value is crucial to attract and retain patrons.

Addressing Spoilage and Shrinkage: Mitigating Losses: Spoilage and shrinkage are persistent challenges in the restaurant industry. By implementing proper inventory control measures, such as First-In, First-Out (FIFO) rotation, rigorous quality checks, and staff training on storage practices, restaurants can minimize the risk of spoilage and shrinkage. Regular monitoring and analyzing these factors can provide valuable insights for making informed decisions to reduce losses.
Impact on P&L: Effectively managing COGs directly impacts a restaurant’s P&L. By optimizing food cost, minimizing waste, and implementing strategic pricing, restaurants can enhance their profitability. According to a survey conducted by the National Restaurant Association, food, and beverage costs typically account for 28-35% of sales in full-service restaurants, making it a significant controllable cost that directly affects the bottom line.【2†source】

Conclusion: Managing the Cost of Goods is critical to running a successful restaurant. By employing effective strategies such as menu engineering, efficient food distribution, in-season sourcing, waste management, proper menu pricing, and addressing spoilage and shrinkage, restaurants can achieve a balance between cost control and providing exceptional dining experiences. By understanding the impact of COGs on the P&L and implementing best practices, restaurants can increase their profitability and maintain a competitive edge in the ever-evolving restaurant industry.

Sources: 【1†source】 Cornell University School of Hotel Administration – “The Impact of Menu Engineering on the Profitability of a Restaurant.” 【2†source】 National Restaurant Association – “Restaurant Operations Report: Food and Beverage Cost”

Leave a Reply