Referral marketing not only helps you maximize your profits, but it allows your clients to feel as if they are a vital piece of your organization. This results in customer loyalty and increased traffic
Simple Ways to Grow Your Business with Referral Marketing
by Phil Evans
Referral marketing is a great way to maximize your business’s chances for success. This process is a great way to increase word-of-mouth about your business, and it can help your business. This form of marketing revolved around encouraging and promoting customers, business, and media contacts to talk as much about your business as is possible. Instead of allowing word of mouth to exist solely by chance, referral marketing helps motivate and expand this process so that it’s even more productive for you and your business.
How does this system work? Well, people are generally motivated to refer their friends and family members to websites, usually with some sort of incentive attached (i.e. a cash bonus, more freedom, upgrades to one’s account, etc.). When people refer others to a product, service, or website, the products are not only used more often, but its name is more widely known than before. This in turn ups a company’s visibility as well as traffic.
How are people referred to the website? Well, generally, referral marketing happens when an individual is given a link with which they can refer people. Many people email these links to friends and family members and some even post them on their websites or in their personal profiles on websites. The user receives a percentage of profits or goods for each referral that satisfies certain requirements (i.e. registering with the company, buying so many good, etc.).
The kind of referral marketing a company uses depends on its needs and resources. Some of these methods are quite simple and some are more advanced. For example, you could simply post a link to your business in a forum or email it to your friends and colleagues via email or through social networks. You can use such professional networks as LinkedIn and Jigsaw to help you with this process. You could also use websites that focus on referrals: they will help with tracking and with giving out or distributing the promised bonuses. Some companies like to place referral banners on their website and on other websites to help with referrals.
Referral marketing not only helps you maximize your profits, but it allows your clients to feel as if they are a vital piece of your organization. This results in customer loyalty and increased traffic (i.e. they will be more likely to help you when it comes to the referral process). Using referral marketing is a great way to maintain your business’s productivity. The system helps you build relationships not only with clients but with other websites (i.e. the ones who help you post your banners and
links) and with other companies. Treating clients like they matter helps to bring them into the fold and helps you to keep from losing them. This in turn increases the likelihood of repeat business.
This makes your business more lucrative. You will have customers who feel as if they are a part of the family, and you will have a simple way of getting the word out about your business. Really, success is only a click away.
Phil Evans is a master at the art of online networking and internet marketing in business. He challenges business owners to grow their offline business by harnessing the power of the internet. He’s also the co-founder of SynergyBizNet, find out more at: