The International Franchise Expo Returns to New York City

June 14, 2013
Media Contacts:
Graham Chapman [email protected] 919-459-8157
Sue Yannello [email protected] 919-459-8162

The International Franchise Expo Returns to New York City
Thousands in the Tri-State Explore Hot, New Businesses in Franchising!

(Manhattan, June 20, 21, 22) – Thousands of folks in the Tri-State will explore the hot, new businesses in franchising as the International Franchise Expo returns to New York City’s newly renovated Javits Center from Thursday June 20 through Saturday June 22. Even in a down economy, franchising has experienced rapid growth in the past decade (more than 40%), enabling franchise establishments to employ more than 8 million Americans. After 19 20 years in Washington D.C., the IFE moved to the Big Apple last year because of its larger economic market and strong international presence. And due to the show’s unprecedented success in 2012, the IFE returns to New York City for the second straight year.

This year, more than 400 franchise businesses from more than 80 countries will be on display. These businesses include restaurant powerhouses BLIMPIE and Golden Corral, who were major contributors to the more than 7,700 New York based food and accommodation jobs that were added in 2012. Both companies have developed a strong presence in the tri-state area, as the brands combined have helped more than 130 entrepreneurs launch their own business in NY, NJ and CT. And considering Blimpie is approaching its 50th anniversary after getting its start in Hoboken, NJ in 1964, we have plenty of GREAT LOCAL HOOKS TO HELP YOU TELL THIS NATIONAL BUSINESS STORY!

This is a great opportunity for you to interview people who want to buy themselves a job with a franchise…or are tired of the 9 – 5 rat race and want to become their own boss.


10 Easy Tips to Help You Profit From Your Website

Here are 10 easy tips that you can use on your website to make it profitable. As with any good website however, you first need quality original content!

10 Easy Tips to Help You Profit From Your Website.

Hundreds of thousands of webmasters across the world make money online with their websites. Why not you? Here are 10 easy tips that you can use on your website to make it profitable. As with any good website however, you first need quality original content!

1. Google AdSense – Make money selling advertising space. While banner ads are not worth your time for the most part, Google AdSense is. Many web site owners make a comfortable living off of AdSense profit alone.

2. Affiliate Marketing – Make money referring your website traffic to other websites. Don’t have a product? That is 100% O.K. Just add someone else product to your site by joining an affiliate program and forget about it. If you have related content (free information) you will see a slow trickle of income from your affiliate links.

3. Write an eBook – Sell your own idea or product. I know it sounds like a day dream, but people do this all the time. In fact, it is the most common method that people use to make money. Write an eBook, offer consultations, or make something people will use. In this category, you are only limited by your imagination.

4. Create an online directory – Sell text links. Add a directory area to your site and offer to place links to other web sites for a small fee.

5. Become a Paid Blogger. Offer to blog for companies. Blogging is fast becoming an important link building strategy for online companies. There are hundreds of small businesses that could benefit from a professional blog but, do not have the resources to hire a full time employee. You have a website, put it to use!

6. Open your own eBay store. Buy low, sell high. There is no easier place to sell than online with your own eBay store. You can concentrate on a particular type of product like coins and antiques or you can sell a wide variety.

7. Host an online competition. Offer prizes for the first, second and third place winners. Your competition can be on almost anything. Think of a way to offer a competition, create a small entry fee and you are set!

8. Create a member only area. You can create a members only site about anything from Fan Clubs, Online Newsletters, Courses and Training, Stock Trading Tips, Dating Sites, Personal Advice, Horoscopes, Family Trees, and so on. Again, your only limitation is your imagination. If you have a site already up and running, offer something in your paid member’s area that they cannot easily get for free.

9. Begin a paid advice service. Free information is great and will draw readers to your site. Once there, help the reader out with some basic information. Save the real “meat” for those that are willing to pay a small fee.

10. Sell your site. Why drag on a project for years when you can get in, get out and turn a quick (albeit smaller) profit? Create your site, get it listed in the search engines, make sure you get a few dollars a week in online advertising and sell your site for a few thousand dollars.

Author Bio
Joshua Watson is the author and webmaster for both Making Money Online and websites. In addition to being a webmaster for over 10 years, Joshua has also worked as an Engineer for ABC and Dish Network as well as a Project Manager for AOL Broadband. He can be contacted via email at [email protected]

Article Source: – Free Website Content

Social Media – Branding & Franchise Recruitment Tool?

With the advent of social media, it is easy and inexpensive to build your brand. Shelley talks about two media with which you can get started: Blogging and Facebook Fan Pages. Blogging is often misunderstood as a medium and setting up a Facebook Fan Page is very important for your business.

Social Media – Branding & Franchise Recruitment Tool?

Shelley Pearson

A good social media campaign will act as a very powerful brand building and recruitment tool for start-up franchisors (or those thinking of franchising their businesses in the next year or so).

One of the first things I look at when a prospective franchisor approaches me is a good brand image (or at least the beginnings of one). The next thing I look at or question is its impact on the customer target market (is it well understood; is it well respected; is it something they will tell their friends about; etc).

For any small business trying to build a brand, it is very clear from the outset that very few can afford to spend a ton of money on marketing and advertising to get their brand in the forefront of the consumer’s mind. Now, with the advent of social media and its prevalence in the new generation of consumer – growing a brand couldn’t be easier. Of course it still takes careful planning, design and message architecture, so please don’t minimize the importance of that!

Now – where do you start? What kinds of social media should you be using? Well – it does depend a bit on what your target audience is:

1) As a franchisor

(i.e. which prospective franchisees do you want to attract), and

2) As a business

(i.e. the target customer of the product or service).

The things I would suggest you look into are:

BLOGGING: This is an often misunderstood platform and a lot of people fear it because they think that they have to be writers to do it. Not so. I mean – yes its important to not make huge grammatical and spelling errors because this will lead to an unprofessional reflection on you and your business by default. The thing about blogging is however two-fold: the number of blogger readers in the world is staggering (we are talking in the 100′s of millions) and Google loves the constantly changing and rich content.  For some blogging tips have a read of this article – Top Ten Easy Steps to Starting a Business Blog – by Denise Wiseman.

Denise rightly says: ‘ Blogging should be one of the cores of your business. It should be right in the middle of your social media mix—the bulls-eye, the main target.’

FACEBOOK BUSINESS PAGE: This is VERY important to set up and I mean VERY important. If you don’t already have a presence on Facebook, then I strongly suggest you get started today. Again – please pay attention to your brand, your message and what you want to get out of the exercise. If you want to know more about what Facebook is about have a listen to my podcast and it you need tips on how to get started on Facebook, think about buying some very easy to understand guides by Kirsty Wilson of Interim Business Solutions.

Through this Facebook Business (Fan) Page you will be able to engage with an audience, find out what people think about your brand, and run recruitment campaigns for new franchisees! Never minimize the importance of creating (and sustaining) a buzz about your brand or business culture.

I think to start, these two major platforms are good to go with, I don’t want to overwhelm you with too much in one go! As a business you will also need to look into Twitter and some of the social news bookmark mediums – but we’ll save that for another time!

Do let me know how you get on!

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About the Author

Listen to Shelley’s podcast about Facebook Click here For Kirsty Wilson’s very easy to understand guides click here Get your copy of her e-book ‘Buying a Franchise: A Route to Entrepreneurship’ by clicking here

Why Video Seeding Is Essential for Your Business

Why Video Seeding Is Essential for Your Business
Author: Paul Barnett

The rise of social media sites such as Facebook in recent years has helped shaped the way we communicate with each other. Now businesses are seeing the potential of social media sites as a way to promote their products. One way of doing this is by using something called video seeding.

What is video seeding?

Video seeding is a way in which you can advertise your company, product or service using the power of blogs, video and social media sites. It relies on word of mouth, digital PR and on site marketing to get the video viewed on high competition sites such as YouTube.

Social media sites such as Facebook, Twitter and YouTube give you the ability to share a video that you like. This makes the video into what is known as a viral video. The more people that share it the more it spreads, rather like a virus. Obviously the more people that see the video can only be good for your business. If they like what they are seeing then they will want to come to your website to investigate further.

If you host a video on YouTube you are given some embed code, which you can then use to embed your video onto a blog or another social media site. It really is as simple as that. Think of the power that will give you for spreading your message right across the World Wide Web. Think of what it could do for your conversions. If you are not using online video then you really ought to look into it right now.

Of course not all videos can be treated equal. Just because one video gets viewed by many people, it does not mean yours will also. In order to have a successful video seeding campaign and get views, you need to engage your viewer somehow. Perhaps add some humour to the video or even an unusual hook. If you look at some of the best advertising campaigns on TV over the years it is not difficult to see why those adverts were successful. The only branding you need to do is right at the end of the video when you can embed your website link.

With one click of the mouse a user can send your video all over the internet. That kind of power is just not possible in traditional advertising such as a magazine. How many times do people cut things out of magazines and pass them on? The truth is not very often these days.

Social media allows you to comment on videos, share, tag etc, with just one mouse click. This is the modern way of marketing and advertisers know they can reach a wider audience this way. Even some movies are advertised on Facebook during the production stage so that they drum up enough interest.


The power of social media and video is an advertisers dream. They know they have the chance to get their message across using a whole new paradigm. If you want to get new clients and improve your conversions, then isn’t it about time you looked into creating a good video and taking advantage of video seeding?

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About the Author

I highly recommend you check out our website for more internet marketing strategies

Reputation Management Adds To Brand Value

Reputation Management Adds To Brand Value



In this highly competitive market and industry, businesses have to make regular efforts in making sure that their brand name is intact and they have the reputation that they wanted to build for their brand. For this to be maintained, businesses hire call center services to ensure that reputation management is at its best. Yes, online reputation management (ORM) is not a matter of joke; it is a public relations tool that helps the businesses control the manner they are being viewed online by consumers.

The customer call center companies have to make many efforts to manage the reputation of businesses online. They have to interact with people online, seek references, help produce positive responses as well as content on the businesses, and also address negative content that is found online to replace it with a positive image for the business. The contact center call center companies hired by businesses for ORM, do all that is possible for maintaining business presentation online.

ORM is all the more necessary today with the rapid emergence of social networking and user generated content online. If a business makes no efforts to maintain its online reputation, chances are there will be many people discussing negative things about the business’ products and services online, on public forums, social networking sites and other websites where it is possible for users to generate their comments. These negative comments will be read by other people and if they find that the company has done nothing to undo the damage, it will be taken for granted that the business has accepted its negative image. This will lead to bad reputation for the business or organization and will lead to decrease in sales.

The call center services are hired for keeping a check on how the products and services of the businesses are being spoken about over the internet. This has to be done every day and at all times, as people are putting in their comments every now and then. The contact center call center agents are trained to coordinate with the businesses and work for ORM.

The customer call center companies run frequent searches for any mention of the business or organization they are offering their ORM services to. This enables the businesses to reach out to angry and unhappy customers, who have posted negative comments on the companies directly, and then address the issues over the internet, trying to create a good image. This also helps to enhance the customer relations and solve the issues of the customers increasing the customer experience levels.

The customer call center companies also use the social networking platforms for directly communicating with consumers and informing them on product launches, product promotions, ask consumers’ feedback, and solicitations for suggesting how the business can improve its products and services. These activities help consumers to get interested in the products and services offered by the businesses and they play an active part in telling the businesses what they expect from their products and services.

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About the Author

Our customer call center knows the needs of businesses and offer services accordingly. We take pleasure in offering high quality contact center call center services to meet client and customer expectancies.

Wrapping up Business at Year End

This article is written and owned by: Melody Campbell

If you’re a small independent business owner it could serve you well to take a birds eye view of your entire money making process for your business.

1. Looking at this year’s activity and make sure you’ve identified your most profitable customer – profile the characteristics that help you identify similar customers in the so that you develop your message specifically to target the customers with the characteristics you’ve identified as those of your most profitable customer.

In my promotional products business I want relational customers vs. transactional customers. All of my marketing and sales efforts are designed to attract the client that is looking for a trustworthy, reliable promotional products distributor with great ideas. The customer that wants a cheap transaction with no loyalty on either side of the table is probably not my customer and I’m not offended when they don’t want to buy from me. As I’ve been doing business over the last 15 years I’ve identified the transactional customer as a time waster for me. I end up doing a lot of research and servicing of an account with very little profit.

2. Establish or fine tune the marketing message to the prospect you’ve identified with your profile as most likely to be your most profitable customer. Look at everything you are doing, saying and printing about and for your business – Is your message clearly spoken to the target customer?

3. Identify the most effective activity to reach your prospects and schedule that activity so that it happens consistently. If you bring customers in by running ads in your local newspaper then schedule them for the entire year. You get a better rate if you contract for a years worth of advertising.

If the activity that brings you business is your weekly email newsletter then sit down and plan your editorial calendar for the year and begin to write the articles now. You can always edit or add to them before you send them out for those written far in advance. By using autoresponders you can schedule the email newsletter well in advance.

If the activity that builds your customer base is face to face selling then you need to be sure that you are calling on customers to schedule appointments. You should identify how many prospects you need to call to get appointments, and how many appointments you need to create sales for your product.

4. Understand your sales cycle. Whether or not you are running ads, sending email or scheduling appointments you need to understand what happens and how long it takes to finally close the sale. The rule of thumb is “the more costly the investment the longer the sales cycle.” No matter what you sales cycle is you need to plan your most productive activity to steadily continue to draw in new prospects while you’re finalizing sales for other customers.

I have a few small business owners who ask if they should take the time to do this kind of review of their business plan every year. YES, in fact, do a mini version of this every week to be sure that you’re on track and making money consistently. Your income will be consistent if you’ve

  • Identified your customer
  • Established your most effective message
  • Identified the most productive activity
  • Understand your sales cycle

Take the time to do this review before the end of this year and give yourself the gift of more business next year.

Author Bio
Melody Campbell is The Small Business Guru. You can view more Small Business Owner Resources at The Small Business Guru website. Educate yourself for Success in the Core Competencies to becoming a Master Small Business Owner. New monthly membership trial for only $1 for the first 30 days!

Article Source: – Free Website Content

Start the New Year with a New Business