Planet Wings Enterprises, engages Franchise Growth Solutions, LLC. – Leading Franchise Strategist Gary Occhiogrosso

“I’ve always been drawn to companies that have the ability to reinvent themselves and remain relevant to the changing desires of today’s consumers. I feel that Planet Wings and its recent re-branding by founders…

Planet Wings Enterprises, engages Franchise Growth Solutions, LLC. – Leading Franchise Strategist Gary Occhiogrosso
For Immediate Release March 6th 2017 Contact Brittany Ambrosino (845) 344-8000 ext 25 [email protected]

The Middletown, NY based parent company of Planet Wings is pleased to name Franchise Growth Solutions, LLC. as its outsourced franchise development arm.
Gary Occhiogrosso Founder & Managing Partner of Franchise Growth Solutions said “I’ve always been drawn to companies that have the ability to reinvent themselves and remain relevant to the changing desires of today’s consumers. I feel that Planet Wings and its recent re-branding by founders Franco & Paula Fidanza is exactly the opportunity that we like to have in our Exclusive Membership Client Portfolio” said Occhiogrosso. “As a former franchisee and franchisor, I’ve had the unique experience to see the industry from all angles and I understand that a franchise is a true partnership between both parties. I am excited to offer that experience to a team that’s already committed to growth and has the experience and desire to achieve that goal.”
Occhiogrosso’s involvement in franchising began in 1984 when he left a decade-long career in radio to become a Dunkin’ Donuts franchisee. In addition to operating a successful store, Occhiogrosso created a wholesale baked goods division within his company which supplied donuts and other fresh-baked goods to over 80 point of sale accounts while concurrently serving on Dunkin’ Donuts’ franchisee advisory council and advertising committee. Occhiogrosso continued his involvement in franchising in 1989 by opening a gourmet confection and gift basket shop and working with the franchisor to develop additional units. He followed up its success in 1991 with GPM Consulting Inc., a New York-based franchise and brand development firm which successfully developed several national franchise brands including Ranch*1 – a chicken concept he helped grow into a 50-restaurant chain with commitments for an additional 200 units. In 2000 Occhiogrosso moved on to become president of Desert Moon Fresh Mexican Grille and then in 2009 as president of TRUFOODS, LLC a multi-brand franchisor. He exited that role in 2016 to launch Franchise Growth Solutions, LLC. a membership only Strategic Planning and Franchise Sales & Development firm. Occhiogrosso is also an Adjunct Instructor at New York University on the topic of Restaurant Concept Development, Entrepreneurship & Franchising, as well as the host of “The Small Business & Franchise Show” broadcast over New York City radio station; AM970.
Occhiogrosso isn’t the only enthusiastic party regarding this engagement: “One look at Gary’s resume and the work Franchise Growth Solutions has done proves Franchise Growth Solutions is perfect for this job,” said Franco Fidanza. “As we continue to grow through franchising and new corporate units, I’m sure that Gary’s industry knowledge and expertise will lend themselves to Planet Wings continued success.”
For more information please contact Brittany Ambrosino (845) 344-8000 ext 25 [email protected]

Small Business Lending Partnerships Pros and Cons Between Banks and Fintech Firms is a Key Focus at Bank/Alternative Lending Summit in NYC

A diverse panel of senior industry execs from the American Banker’s Association, Cross River Bank, The Private Bank, along with fintech companies such as Fundation, Kabbage, LendKey, OnDeck, Orchard Platform
The Bank/Alternative Lender Strategic Partnership Summit to take a hard look at the process of small business lending partnerships from both the bank and fintech perspectives.


CHARLOTTE, NC, March 03, 2017
/24-7PressRelease/ — Bank/Alternative Lender Strategic Partnership Summit (May 10-11 at the Princeton Club in NYC) will be narrowing the event focus to cover in-depth small business lending partnerships between banks and fintech firms for their 2017 program.

The growing online lending industry has been re-paving the way for banks to step back into small business loans in a big way. Some banks have already taken that leap, not by themselves but by partnering with fintech companies. Major players like JP Morgan, and Citi have already formed alliances to help with not only extending small business loan offerings online but in some cases to help speed up the loan approval process dramatically.

Bringing together a well thought out line-up of industry experts, the Bank/Alternative Lender Strategic Partnership Summit plans to examine the process of partnership from both sides. Banks and alternative finance companies will hear key experts unpack what opportunities exist and where caution should be exercised.

Kabbage–a data and technology real-time lending platform as well as a player in the small business lending space will be one of the companies featured at the summit. Kevin Phillips, Kabbage’s head of corporate development and conference chair, believes that this year will see an uptick in bank/alternative lender partnerships. Phillips recently stated, “As a result of the work of and good execution by early adopters, 2017 looks to be the year where fintech-bank partnerships move into the mainstream.”

In one-and-a-half-days, a diverse panel of senior industry executives from the American Banker’s Association, Cross River Bank, The Private Bank, along with fintech companies such as Fundation, Kabbage, LendKey, OnDeck, Orchard Platform and SmartBiz will be among key experts holding candid discussions on the opportunities, challenges, and the future of the small business lending industry in an interactive setting.

A hard look will be given to topics such as key factors for identifying an ideal partner; how to know when to walk away from a potential partnership; the ways banks and fintech companies are teaming up to improve underwriting and risk management; and, the essential steps for conducting due diligence.

More information about the summit can be found at https://goo.gl/c6Kx7b

About Financial Research Associates

Financial Research Associates (FRA) provides the financial community with access to business information and networking opportunities. Offering highly targeted conferences and events, FRA is a preferred resource for executives and managers seeking cutting-edge information on the next wave of business opportunities. For more information on upcoming conferences and events, visit our website at www.frallc.com.

SELL MORE FRANCHISES. Franchise Growth Solutions, LLC. announces innovative Franchise Sales & Development Program.

“Every aspect of your business should be designed to recruit the highest quality franchisees and deliver the type of systems & support that will guide your franchisee’s development and profitability.”

SELL MORE FRANCHISES. Franchise Growth Solutions, LLC. announces innovative Franchise Sales & Development Program.

By Gary Occhiogrosso

FRANCHISE GROWTH SOLUTIONS is committed to all aspects of growing your franchise brand. The team of Franchise Industry Experts cover the needs of start-up, emerging and mature franchise brands. FRANCHISE GROWTH SOLUTIONS, LLC is a membership based Strategic Planning and Franchise Sales Organization. Admission into our client portfolio is by RECOMMENDATION ONLY.

Gary Occhiogrosso, Managing Partner of the company said ” FRANCHISE GROWTH SOLUTIONS was specifically created to guide and assist start up, emerging & mature franchise companies achieve their franchise sales goals.” “Most franchise consulting companies focus on paperwork, not sales. That’s ok but the true measure of a franchisors success is awarding and opening profitable franchise units.” “Every aspect of your business should be designed to recruit the highest quality franchisees and deliver the type of systems & support that will guide your franchisee’s development and profitability.”

Whether you’re looking to launch your Franchise System by developing your UFDD, create the Brand Position, write Operations Manuals, secure Funding for your Brand (or your Franchisees) or work directly with a Franchise Sales Professional that can help you SELL MORE FRANCHISES, our membership program is your alternative to adding expensive personnel to your payroll.

Throughout the entire process we train, motivate & monitor your in-house team on the do’s and don’ts of franchising and sales. Our Coach, Mentor & Grow Program® puts your staff into the “Franchise Model & Best Practices” mindset…

Our service is offered only to those recommended, qualified Franchisors & Entrepreneurs truly committed to fulfilling their vision and growing their brand. Our “COACH, MENTOR & GROW”® program can help put your system on the fast track growth curve. Contact us for a FREE EVALUATION and to learn more about how your Brand may qualify.

Email us at: [email protected] or https://www.facebook.com/franchisegrowthsolutions/#

Business Success Secrets You Must Know

Get advice from solicitors and learn about customer service from experts. Being prudent in this area will help eliminate any start-up mistakes and set you ahead of your competition.

Small Business Success Secrets
By Dan Cavalli

Small business success is easy but certainly not simple. Turn your passion into small business profits. Many business owners experience Small Business Success. Even though the world is experiencing economic difficulty, business growth is rampant. If you need help to achieve business success you have come to the right place.

What is it that an individual can do to achieve lasting success in their small business? Here are a few ideas to improve your chances of gaining small business success using time tested secrets I personally use in my own business.

1. Research. You can either market the product you have now in the hope of it being acceptable to the market place or you can research the market for the best product to sell. At any rate market research has to happen first and once done, marketing is a continual through the life of your business.

2. Cash Flow. Lack of cash flow is a major reason for business failure. It’s OK to gain sales and make money but if you don’t or can’t collect it you are destined to go broke. The rule to keep in mind is to make sure you invoice as soon as possible and you pay as late as possible. This is a simple plan that works. So sit down, and take the time to create a cash flow plan now.

3. Technology. Technology will save you thousands of dollars and halve your work time. Buy as much as you can afford. Remember, the hours spent in your business are worth money and plenty of it so be smart and embrace technology. Technology can automate every part of your business including communicating with customers.

4. Passion. There is nothing worse than going to work and becoming a clock watcher because you are unhappy. Find something you are passionate about and do that. The day won’t be long enough then to do all you want to accomplish. Why? Your passion creates enthusiasm and that will carry you through any tough spells. It’ll motivate you when your business hits bad times.

5. Marketing. The prime function for you as a business person is not to sell product but to become a marketing Guru. Marketing is one of the areas where many business owners fall down and that has a bearing on whether or not a business will be successful. You love your business and you want it to be successful. Do research and find out how are you will convince prospects to buy what you have?

6. Advice. You may think you are pretty smart. You may have specific knowledge about your specialty which is great, but you will come unstuck if you haven’t run a successful business before. You must still seek advice from experts when building your business. The reason is business is not about what you know in your field. It’s controlled by legislation, consumer rights and marketing. Get advice from solicitors and learn about customer service from experts. Being prudent in this area will help eliminate any start-up mistakes and set you ahead of your competition.

7. Delegation. When you own a small business you have to wear many hats. You are the CEO, GM, admin manager, customer service manager, research and development person, sales and marketing manager and everything else. It’s not practical to manage your business this way and hope to grow at the same time. Delegating responsibilities and tasks is an important component of running an efficient and successful business. As the business owner your time should be spent growing the business, working on the business, not in it.

8. Internet. I am not talking about using the Internet to sell your product or service [even though it is often used for this] but rather use it for research, communication Free Reprint Articles, making payments to save time. Use the internet to gain more for your business to save time and money for business building tools and the latest resources.

Your partner in business success

Dan

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Helping people and business to be the best they can be now! If you liked this information and want more get the ‘Six steps to more business quickly’:http://www.leadbuildingsystems.com . Thinking about Starting a business and want to know how: http://www.startingabusinessnow.com/ Want to Grow a Small Retail Business fast: http://www.howtogrowasmallbusiness.com/

Negative Vibes Rattle The Restaurant Industry – So Where Can Investors Find Opportunities??


Trends in dining habits, technology, new entrants, a shift in the consumer base and consumer expectations, and the influence of non-restaurant players are all impacting the industry … and will continue to impact it for the years to come.

Negative Vibes Rattle The Restaurant Industry – So Where Can Investors Find Opportunities??

Private Equity Investing In Restaurant Companies

Over the past ten years, the market place for acquisitions in the $650 billion restaurant industry has maintained its attraction for middle-market private equity investors.
But the most savvy firms are getting more and more discriminating amid concern that good times in the crowded space might be rolling a bit too long. They’re being pickier about paying top prices, which have been as high as 15 times adjusted EBITDA.
Trends in dining habits, technology, new entrants, a shift in the consumer base and consumer expectations, and the influence of non-restaurant players are all impacting the industry … and will continue to impact it for the years to come

CHAIRED BY

Glenn B. Kaufman

Managing Director

D Cubed Group LLC

FULL-DAY CONFERENCE

Thursday, September 22, 2016

8:00 am – 5:00 pm

New York City

REGISTER NOW

INSIGHTS FROM 20 EXPERT SPEAKERS!

Jeffrey R. Ackerman, Headwaters MB LLC

Jonathan H. Borell, Sun Capital Partners Inc.

Jeffrey Brock, Hargett Hunter Capital Partners

Mark L. Bromberg, Apex Restaurant Group LP

Nathan Chandrasekaran, TZP Group LLC

Alexander K. Chefetz, BTIG LLC

Benjamin D. Fishman, Arlon Group LLC

Amy V. Forrestal, Brookwood Associates LLC

Murray C. Huneke, Stifel Nicolaus Weisel

Shaw Joseph, General Atlantic LLC

Mark A. Leavitt, Union Square Hospitality Group

Richard R. Leonard, Angelo Gordon & Co. LP

Sarah E. Lockyer, Nation’s Restaurant News
Shay Murphy, NGEN Partners LLC

Gary Occhiogrosso, TruFoods LLC

Carl A. Pforzheimer, Barteca Restaurants LLC

Carlos L. Sanchez, Piper Jaffray & Co.

Andrew L. Stern, Aurify Brands LLC
Ty Sullivan, S. T. Management Group Inc.

John B. Tibe, Jefferies LLC

Raymond J. Zale, Anton & Chia LLP

Over the past ten years, the market place for acquisitions in the $650 billion restaurant industry has maintained its attraction for middle-market private equity investors.
But the most savvy firms are getting more and more discriminating amid concern that good times in the crowded space might be rolling a bit too long. They’re being pickier about paying top prices, which have been as high as 15 times adjusted EBITDA.
Trends in dining habits, technology, new entrants, a shift in the consumer base and consumer expectations, and the influence of non-restaurant players are all impacting the industry … and will continue to impact it for the years to come

The market ranges from pizza stands and taco chains to casual sit-down restaurants and up. Investors from private-equity firms to strategics are on the lookout for promising targets and emerging concepts. To mention just a few —

TPG Growth bought a chain of Tex-Mex limited-service eateries named Taco Bueno.
Cracker Barrel plans a fast-casual biscuit house called Holler & Dash.
Roark Capital has invested in Naf-Naf Grill, a fast-casual chain specializing in Middle-Eastern food.

Non-chain restaurant groups like Lettuce Entertain You and Cameron Mitchell Restaurants succeed by developing multiple concepts. And high-tech entrepreneurs and their backers are busy at the periphery of the market — UberEATS, an extension of the platform that connects rides and riders, offers on-demand delivery from restaurants.

Our conference chairman, Glenn B. Kaufman of D Cubed Group LLC, and 20 other speakers will address such granular questions as —

What are the most promising segments in the restaurant industry over the next two years?
Should firms invest in proven but over-used models, such as Chipotle and McDonald’s?
Why are operations and user experience vital to successful social media marketing?
How will non-exempt overtime rules affect restaurant staff and operations?
What’s the biggest mistake an investor can make in today’s restaurant space?
How can you guard against today’s hot growth concept being displaced in the restaurant marketplace?
Should a private-equity firm take venture-stage risks in a restaurant company?
What are key steps in revitalizing an underperforming restaurant company, such as Giordano’s?
How are the farm-to-table and organic concepts faring in practical application in the market?
Do limited-casual chains overseas hold any promise for U.S. private-equity investors?
What’s the outlook for dining choices from supermarkets and convenience stores?
How can you determine whether a new (or long term existing) company has the staying power to weather economic turmoil?
Does a recent slide in visits to fast-food outlets signal tougher times for investors?
Why do multi-concept restaurants such as Bobby Flay have a hard time commanding the same value as chains?

Understanding how to identify winners requires a broader set of thought processes then simply looking at historical performance.

Whether you’re a veteran restaurant investor or mulling your first foray, you’ll greatly benefit from the insights and information at The Capital Roundtable’s conference on “Private Equity Investing in Restaurant Companies,” being held in a private midtown club in New York City on Thursday, September 22.

Click here to receive our best rate — a savings of $400 on our regular conference rates!

Here Are Three Key Reasons Why You Should Join Us

Understand what you may not be thinking about when evaluating a restaurant deal.
Hear what makes an expert or successful operator or restaurateur in today’s market.
Understand the potential of underperforming companies – like Giordano’s, an iconic Chicago-area pizza chain today that private-equity investors built up after buying it out of bankruptcy five years ago.

Register Now to Meet Glenn Kaufmann And More Than 20 Restaurant Company Investors & Experts

Chairing the conference is D Cubed Group founder Glenn Kaufman. D Cubed is a private-market investment firm with a long-term, commercially oriented approach to investing and supporting the growth of companies.

In addition to leading the firm, Glenn heads D Cubed’s efforts in the foodservice industry – an area where he has focused for almost two decades. Glenn also sits on the board of Red Robin Gourmet Burgers and serves as the chairman of its finance committee.

Before forming D Cubed, Glenn was a managing director at American Securities Capital Partners, a prominent high-net-worth-oriented private equity firm, where he spent over a decade and participated in its growth from the time of its first fund through its fifth fund.

At American Securities he was heavily involved with investments in El Pollo Loco restaurant chain and Potbelly Sandwich Works – each of which is now a public company.

Glenn’s experience includes 25 years of private-market investing as well as commercial and management roles. He has served in interim CEO and operational leadership roles of several companies. Earlier, he was an attorney at Cravath Swaine & Moore, where he concentrated on private-equity transactions, and worked in the small-business consulting group of Price Waterhouse. He is graduate of the Wharton School at the University of Pennsylvania and Harvard Law School.

Three More Reasons Why You Should Join Us

Learn how non-chain multi-concept restaurants are coming into their own.
Recognize that execution is supplanting advertising in a world dominated by Yelp and TripAdvisor online reviews.
Learn why you should be suspicious of any restaurant opportunity that’s described as “the next Chipotle” of an area or segment.

Recent Middle-Market Restaurant Deals

Z Capital Partners’ acquisition of the Pink Taco “original rock ‘n roll Mexican” restaurant brand and franchising rights for an undisclosed sum. Z Capital is the largest shareholder of Real Mex Restaurants.
Pieology Pizzeria’s acquisition of the Project Pie fast-casual chain for undisclosed terms. Pieology received a strategic investment in January from the founders of Panda Restaurant Group.
Private-equity firm Larsen MacColl’s purchase of B&B franchise group, parent of the Burger & Beer Joint casual-restaurant chain, for undisclosed terms.
Montreal-based restaurant operator MTY Food Group’s acquisition of Kahala Corp., an Arizona-based franchise fast-food company, for $300 million as a platform for U.S. expansion.
TPG Growth’s purchase of Taco Bueno, a Tex-Mex quick-service restaurant chain. The buyer is the middle-market and growth-equity unit of TPG.

To register please click here

Emerging Franchise Brands battle with this question everyday.

Emerging franchisors are faced with a number of “start-up” challenges that include limited capital and limited management resources to focus on franchise sales development.

Are Franchise Brokers Good or Bad for Franchising and Emerging Franchisors?

By Charles Internicola
Partner at The Internicola Law Firm, PC and President of Thoughts Are Things Franchising, LLC

When you speak to the founder of an emerging franchise system, much more often than not, you will find a genuine entrepreneur intent on creating a successful franchise system and a win-win relationship with his or her future franchisees. During the start-up and growth phase of a franchise system, these franchisor founders are faced with a number of challenges to overcome, with the greatest and most important challenge being the attraction of qualified franchisee partners who will be a good fit.

So how do franchise brokers fit in, and are they good for franchising and emerging franchisors?

They are – franchise brokers are good for franchising and critical for the emerging franchisor.

Here’s why…

Emerging franchisors are faced with a number of “start-up” challenges that include limited capital and limited management resources to focus on franchise sales development.
How Franchise Brokers Help Solve this Challenge: Turns out that, on the whole (of course there are always exceptions in every profession) franchise brokers are professional, well versed in franchising and have every incentive to place a qualified franchisee with the right franchise system. So, franchise brokers can serve as valuable outsourced professional resources to supplement the franchise sales and qualification efforts that are typically lacking in an emerging franchise system.

Emerging franchisors are faced with the challenge of finding the right franchisee partners.
How Franchise Brokers Help Solve this Challenge: The success of an emerging franchise system depends on the quality of its initial group of franchisee partners. Sign on the wrong franchisee and you are left with validation issues and problems. More often than not, franchise brokers produce higher quality franchisee prospects. These franchisees are typically better qualified than franchisee prospects generated organically or directly by the emerging franchisor.

Emerging franchisors require momentum.
How Franchise Brokers Help Solve this Challenge: Quoting Robert Ringers excellent book “Action!: Nothing Happens Until Something Moves”, for emerging franchisors nothing happens until a franchise is sold. So when it comes to growing a franchise system emerging franchisors need to adopt an all of the above strategy focused on SEO, organic lead generation, public relations, social media and broker generated leads. Franchise broker activity and effort is a critical piece to the franchise sales process and “moving things” to create momentum.

In my experience, it turns out that much more often than not, franchise brokers themselves are self-employed entrepreneurs are professionals, take pride in what they do and are genuine in matching prospective franchisees with the right system and so that can only be good for the franchise industry.

http://www.franchiselawsolutions.com/blog/are-franchise-brokers-good-for-franchising-and-emerging-franchisors/

NYU addresses the growing restaurant sector and ensures that aspiring restaurateurs possess the business fundamentals needed to succeed.

“We wanted to develop a curriculum that would serve the educational and training needs of both industry veterans and those seeking to launch their careers or new business ventures,” said Dr. Kristin Lamoureux, clinical associate professor and associate dean, NYU School of Professional Studies Jonathan M. Tisch Center for Hospitality and Tourism.

NYU addresses the growing restaurant sector and ensures that aspiring restaurateurs possess the business fundamentals needed to succeed.

August 3, 2016 – New York City
PRESS RELEASE BY:
Aaron Ross
Assistant Director – NYU School of Professional Studies

Jonathan M. Tisch Center for Hospitality and Tourism
7 East 12th Street | 721E | New York, NY 10003 P (212) 998-7226

Despite the thousands of restaurants that go out of business each year, thousands more take their place as their owners pursue dreams of succeeding where so many others have failed. Despite the relative ease of launching a new venture, creating a restaurant that is successful in the long-term requires a balance between creating a memorable culinary and service experience and minimizing operational expenditures to ensure profitability.

To help address the needs of this growing sector and ensure that aspiring restaurateurs possess the business fundamentals needed to succeed, the NYU School of Professional Studies Jonathan M. Tisch Center for Hospitality and Tourism (sps.nyu.edu/tisch) is launching a new Professional Diploma in Restaurant Entrepreneurship for the fall 2016 semester.

“We wanted to develop a curriculum that would serve the educational and training needs of both industry veterans and those seeking to launch their careers or new business ventures,” said Dr. Kristin Lamoureux, clinical associate professor and associate dean, NYU School of Professional Studies Jonathan M. Tisch Center for Hospitality and Tourism. “By providing a framework for building knowledge and skills, access to industry leaders, and validating student learning through a comprehensive business plan, we can ensure that our diploma holders are prepared to not only start but grow successful businesses that will create lasting value for the communities in which they are based.”

This concentrated diploma program was designed with working professionals in mind and will be delivered in a blended – online and in-person format – which provides students with the utmost flexibility to complete the program. The 5 required courses include Restaurant Business Planning and Concept Development; Restaurant Financial Management; Restaurant Operations; Restaurant Sales and Marketing; and JobFocus: Restaurant Entrepreneurship.

Applications for the fall 2016 semester will be accepted until August 26. For more information about the Professional Diploma in Restaurant Entrepreneurship, including application requirements, and course faculty, click here. You may also call 212-998-7226 or email [email protected].

This program adds another option for students who would like to pursue a career in the restaurant industry, and is a perfect companion to the existing Diploma in Restaurant Operations and Guest Service, which focuses entirely on developing the skills to achieve operational excellence in the front- and back-of house. For information about the Restaurant Operations and Guest Service diploma, click here.

Marketing Your Business — The Line Between Effective and Annoying

While I agree that you do need to market your business, and
do so effectively, I completely disagree with “hammering”
people, even knowing the business owner above meant it in
the sense of sending tons of promotional emails.

Marketing Your Business — The Line Between Effective and Annoying
This article is written and owned by Sandra P. Martini

In marketing your business, there’s a line *out there*
between what’s effective for your ideal clients and what’s
just plain annoying.

That line is different for every one of your ideal clients
and for every business owner (even in the same industry).

I recently heard a very successful business owner say
“These days you have to market your heart out and I’m going
to hammer my list with. . .” and the name of the latest
program.

While I agree that you do need to market your business, and
do so effectively, I completely disagree with “hammering”
people, even knowing the business owner above meant it in
the sense of sending tons of promotional emails.

There is a point where your marketing becomes annoying and
not worth the benefit your readers otherwise receive.

So how do you know when you’re getting close?

1. Are you seeing more “unsubscribes” than usual?

2. Are clients leaving your membership programs — while
this absolutely relates to the quality of the program and
your relationship with members, it also relates to your
client’s overall perception of how you do business. I’ve
left good programs simply because I didn’t like the way
someone marketed their business.

3. Are you out of integrity somewhere with what you say
versus what you do — are you walking your talk?

These are all signs that you’re getting close to “that”
line.

Keep in mind however, that as long as you’re providing
valuable content in your communications with your readers
— ezine articles, blog posts, tips and strategies or
resources they can use in their business, etc. — the
“price” of all that f.r.e.e. information is that you will
also share info about your programs, products and services.

It essentially comes down to two things:

* you CONSISTENTLY providing ENOUGH valuable content so
that even if your latest product or service isn’t right for
your reader, they stay on because another product or
service may be just what they’re looking for and

* you remember the adage “Do unto others. . .” when it
comes to how much promotion you’re sending out.

Make It Real: My Request to You

I mention above that there’s a point where promotion
exceeds other benefits to your readers — it’s important to
remember that this point is:

1. defined by your readers, not you and 2. different for
everyone

Your responsibility is to decide what’s appropriate for
you, in your business and then “live up” to that
responsibility.

One way to promote your products, programs and services
without overwhelming your readers is to mix up the media.
Include some:

* email promotions * blog posts * video and audio snippets
* direct mail * fax and voice broadcasts (be sure you’re in
compliance with the law)

By mixing up the media, you have a great chance of getting
through all the *noise* out there without overwhelming or
annoying your ideal clients.

And the best part?

Once you create a plan, dare I say it. . .a SYSTEM, for the
above, you simply have to follow the steps for each
promotion.

Remember, this is about making and keeping it simple. . .

—————————————————-
For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients
consistently by implementing processes and systems to put
their marketing on autopilot. Visit Sandra at
http://www.SandraMartini.com for details, compelling client
testimonials and her free audio series “5 Simple and Easy
Steps to Put Your Marketing on Autopilot”.

Franchising May Be Your Alternative To Starting A Business From Scratch

If you are considering buying a Franchise, we recommend you do some research, ask a lot of questions and talk to franchisees of the companies you are looking at.

Franchising May Be Your Alternative To Starting A Business From Scratch
– By: Fred Hueston,

Do you want to be in business for yourself or by yourself?

Dear Fred and Lyna:

For the past 20 years I have worked as an account executive for a major soft drink company, and frankly., I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go-or should I start out on my own from scratch?

Fred: In our last blog we looked at the importance of evaluating weather you have the characteristics of an entrepreneur. Now we’ll answer the writer’s question about franchising vs. starting your own business.

Lyna: Lets take 2 people we know who started similar businesses. Brad opened a Deli franchise in Ohio, and Doug started his own deli business in Virginia. They are both happy in their choice; as well as successful.

Fred: One of the things we hear from clients we coach is that they dont like the idea of being so structured that they cant utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract; he also has a lot of support from them.

Lyna: Doug steered clear from Franchises because he doesn’t want to be restricted and he wants to have the final say in all aspects of his business, from creating the logo to having fun, funky promotions. And he had money set aside to open up his business; so he didn’t have to look for funding.

Fred: That’s another plus for franchising- most banks have no problem giving loans out for a business that already has a proven track record. And the business can open pretty quickly.

Lyna: Although it took time for Doug to build a customer base; he felt he had a larger population to work with. He realized that although Franchises have a proven brand and consistency that can bring in customers from day one, at the same time this kept away those people that didn’t care for their products.

Fred: And Doug doesn’t have monthly royalty fees to pay out. On the other hand, the best franchises- such as the one Brad is with- offer continued training and support. They realize the more successful the stores are; the more money the company makes.

Lyna: So the bottom line is that Brad works well owning a franchise because he was able to get his business up and running quickly and smoothly with the proven franchise brand. He received a loan with little effort and has the support and expertise of a successful team to help him succeed.

Fred: Doug, on the other hand, would have felt stifled and frustrated as a Franchisee. What makes him thrive is the freedom to make his own decisions. He is a great networker and builds alliances with other businesses in the community.

Lyna: So should you buy a Franchise or start from Scratch? The really is; Do you want to be in business for yourself or by yourself?

Fred: If you are considering buying a Franchise, we recommend you do some research, ask a lot of questions and talk to franchisees of the companies you are looking at.

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ENTREPRENEUR SELLS ELECTION INSPIRED CEREAL TO FUND TECH STARTUP

Dominguez, not only hopes to sell enough cereal to initially fund his startup but he wants to send
a positive message to new entrepreneurs out there who are struggling.

PRESS RELEASE
March 29, 2016

ENTREPRENEUR SELLS ELECTION INSPIRED CEREAL TO FUND TECH STARTUP
Better Eat Your Bernies and Donald Flakes, Make Cereal Great Again, Will
Launch on Kickstarter Very Shortly

Providence, RI: Miguel Dominguez, a serial entrepreneur develops a unique crowd funding campaign
selling politically inspired candidate cereal to fund his latest startup, Veo. Dominguez, created
two original cereal boxes, Donald Flakes, Make Cereal Great Again and Better Eat Your Bernies! Both
designs
offer a level of nostalgia that conjure up memories of the fun cereal boxes of
our childhood.

The designs offer vibrant and colorful caricatures and inspiring story lines that remind us of our go
to morning breakfast. Remember when all that you needed to achieve greatness was a dream, a can do
attitude and a box of your favorite cereal? We believe that the recipe hasn’t changed.

Dominguez, not only hopes to sell enough cereal to initially fund his startup but he wants to send
a positive message to new entrepreneurs out there who are struggling. After, winning a business
plan competition two years ago and securing a substantial amount of capital, his company ultimately
failed. Dominguez, wants to pass along the message that no matter what level of failure or setback
you may be experiencing today, those are the battles that help you thrive in the future.

Customers interested in purchasing one of the unique boxes can sign up to receive a notification at
ElectionFlakes.com once sales go live on Kickstarter. The campaign will launch on Monday, April
4th!

– Ends –

NOTE TO THE EDITOR
For information of questions, please contact: Miguel Dominguez
401-339-3049
[email protected] www.DonaldFlakes.com

About: Miguel Dominguez, is a designer and maker who is passionate about software and hardware
startups. Dominguez, is the founder of Veo, a new design platform that helps businesses develop
powerful digital content.