Small Business and Franchise Show on AM970 The Answer New York City.

This program will help put you on a clear path of starting and growing a business. An enterprise that you can call your own, one that can help you achieve freedom from a dead end job, help you gain financial independence, and true security for your family. We will explore ways for you to create, start & grow your ideal business or franchise. You’ll learn how it’s done, how to bring your dream to life, and The Risks and the Rewards of business ownership.

This Week We started our Small Business and Franchise Show on AM970 The Answer New York City. You can listen to the entire first broadcast at the Link below. Our guests were Harold Kestenbaum – Attorney and Nick Powills, CFE – No Limit Agency. Give a Listen and tune in every Sunday at 3pm EST. Also feel free to call in with your questions.

The International Franchise Expo Returns to New York City

June 14, 2013
Media Contacts:
Graham Chapman [email protected] 919-459-8157
Sue Yannello [email protected] 919-459-8162

The International Franchise Expo Returns to New York City
Thousands in the Tri-State Explore Hot, New Businesses in Franchising!

(Manhattan, June 20, 21, 22) – Thousands of folks in the Tri-State will explore the hot, new businesses in franchising as the International Franchise Expo returns to New York City’s newly renovated Javits Center from Thursday June 20 through Saturday June 22. Even in a down economy, franchising has experienced rapid growth in the past decade (more than 40%), enabling franchise establishments to employ more than 8 million Americans. After 19 20 years in Washington D.C., the IFE moved to the Big Apple last year because of its larger economic market and strong international presence. And due to the show’s unprecedented success in 2012, the IFE returns to New York City for the second straight year.

This year, more than 400 franchise businesses from more than 80 countries will be on display. These businesses include restaurant powerhouses BLIMPIE and Golden Corral, who were major contributors to the more than 7,700 New York based food and accommodation jobs that were added in 2012. Both companies have developed a strong presence in the tri-state area, as the brands combined have helped more than 130 entrepreneurs launch their own business in NY, NJ and CT. And considering Blimpie is approaching its 50th anniversary after getting its start in Hoboken, NJ in 1964, we have plenty of GREAT LOCAL HOOKS TO HELP YOU TELL THIS NATIONAL BUSINESS STORY!

This is a great opportunity for you to interview people who want to buy themselves a job with a franchise…or are tired of the 9 – 5 rat race and want to become their own boss.


Why Video Seeding Is Essential for Your Business

Why Video Seeding Is Essential for Your Business
Author: Paul Barnett

The rise of social media sites such as Facebook in recent years has helped shaped the way we communicate with each other. Now businesses are seeing the potential of social media sites as a way to promote their products. One way of doing this is by using something called video seeding.

What is video seeding?

Video seeding is a way in which you can advertise your company, product or service using the power of blogs, video and social media sites. It relies on word of mouth, digital PR and on site marketing to get the video viewed on high competition sites such as YouTube.

Social media sites such as Facebook, Twitter and YouTube give you the ability to share a video that you like. This makes the video into what is known as a viral video. The more people that share it the more it spreads, rather like a virus. Obviously the more people that see the video can only be good for your business. If they like what they are seeing then they will want to come to your website to investigate further.

If you host a video on YouTube you are given some embed code, which you can then use to embed your video onto a blog or another social media site. It really is as simple as that. Think of the power that will give you for spreading your message right across the World Wide Web. Think of what it could do for your conversions. If you are not using online video then you really ought to look into it right now.

Of course not all videos can be treated equal. Just because one video gets viewed by many people, it does not mean yours will also. In order to have a successful video seeding campaign and get views, you need to engage your viewer somehow. Perhaps add some humour to the video or even an unusual hook. If you look at some of the best advertising campaigns on TV over the years it is not difficult to see why those adverts were successful. The only branding you need to do is right at the end of the video when you can embed your website link.

With one click of the mouse a user can send your video all over the internet. That kind of power is just not possible in traditional advertising such as a magazine. How many times do people cut things out of magazines and pass them on? The truth is not very often these days.

Social media allows you to comment on videos, share, tag etc, with just one mouse click. This is the modern way of marketing and advertisers know they can reach a wider audience this way. Even some movies are advertised on Facebook during the production stage so that they drum up enough interest.


The power of social media and video is an advertisers dream. They know they have the chance to get their message across using a whole new paradigm. If you want to get new clients and improve your conversions, then isn’t it about time you looked into creating a good video and taking advantage of video seeding?

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Your Brand is Your Promise! (So What Are You Promising?)

This article is written and owned by Phil Davis

When people mention the word “brand” they usually mean a well known, well defined company. That’s why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet that expectation, they will continue to imprint their brand in the minds of our their audience. It’s pretty simple really, if you just keep in mind these two principals.

Principal One: Know your promise.

As amazing as this may seem, most companies don’t really know what it is they are promising their clients. That’s why they have weak brands. They may have mission statements, and can spout off why everyone should use their product or service, but really it’s just a rambling list. Out of fear of losing audience, most companies will try to compete on price, quality and service… and that’s a recipe for disaster. Who wants to buy a watch from the Discount Overnight Rolex store? If you try to go after all three areas you end up muddied in the mind of the consumer, who is trying to put you in a box. And in this case… that’s a good thing!

A mental “box” is not that different from a set of mail room boxes. The customers gets all these incoming “messages” and has to sort them all day. The easier you make it for them to sort your company, and put it in a category, the easier it will be for them to recall it when needed. Try this… think of a fast place to eat. How about the best tasting food? And finally, the place you go if you really want to impress someone? You can probably think of each of these categories rather quickly. And chances are, these companies are more than happy to fill that niche without trying to become much more.

Take a moment and write out in two or three sentences (more if you’re feeling inspired) exactly what your brand promises. It will usually fall under three main categories… quality, service or price. But there are nuances. Ben & Jerry’s image contains both a quality message and a social message… one of commitment to the community and environment.

Principal Two: Never violate Principal One.

Once you have firmly established your promise in the minds of consumers, make sure every move you make conforms to that promise. Coke was fine to come out with Diet Coke, Cherry Coke and a host of other flavor variations (brand extension) but they completely missed the mark when they introduced NEW Coke. People believed in Coke, identified with Coke and it was a part of their history. New Coke was seen as a betrayal of the brand itself, a vote of no confidence in their core product. “What’s wrong with the original Coke?” was the immediate question that popped up in most minds. That’s why is so important to know what it is, and why it is, that people buy from you and believe in you.

Know your promise and keep your promise. Pretty simple? Yet it will go a long ways toward making your company resonate with your customer on a deep and lasting level. And that’s a promise.

Phil’s life goal of “creating environments where people thrive” reflects his desire to assist in personal, professional and business growth. Phil founded and ran a full service ad agency for over 17 years and now works full time as a business naming and branding consultant. He has authored numerous articles on naming and branding as well as addressing groups nationwide. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina. His web site can be viewed at http://www. or you may reach him by e-mail at [email protected]


Branded Franchises that promise to deliver on your dream: