This article is written and owned by Michelle Dale
Social bookmarking is a relatively new phenomenon. While we
can look back to the mid-to-late 90′s for a predecessor,
social bookmarking didn’t spring onto the unsuspecting
world until the forerunner site Delicious appeared. Social
bookmarking sites gather together information, articles and
blog posts which are stored, organised and managed
according to relevancy, or tags.
Some people have defined social bookmarking as search
engine marketing with a human touch. The information is
seen as relevant due to the fact that it has been provided
by a human being, rather than assessed for relevancy by a
robot and through search engine algorithms. As the people
who interact with social bookmarking sites often allocate
points to the content according to relevancy and
usefulness, this human touch is re-emphasized.
Social bookmarking is widely renowned as a fantastic SEO
tool, as it directly feeds off the networking capacity of
the Internet. The most popular sites have huge numbers of
avid followers who are essentially creating a new trend by
receiving their news on any given subject or niche online
rather than through the traditional methods of old. Social
bookmarking sites may be linked and an RSS feed
established, creating an aggregate of news which can be
delivered in a virtually effortless way.
While it isn’t always applicable, in most cases you can
create back links to your website by placing URL’s in your
content. Some social bookmarking sites initiate a “no
follow” policy, which means that the operators attach tags
to your links that effectively negate any SEO advantage.
This does not stop people from clicking through to your
site and becoming a potentially valuable visitor, of
course, but it means that you won’t gain any advantage in
terms of the search relevancy ranking for your page.
If you’re savvy about your online marketing, you can use
social bookmarking to great effect. Put meaningful content
out there with valid and informative material, and people
within the social bookmarking arena will rate it highly.
Sharing of content is actively encouraged, and as a user’s
network is informed of the existence of your content, the
potential to go viral appears.
Make sure that your marketing message is subtle, as with
any Internet marketing initiative. Blatant advertising is
frowned upon, but relevant links when displayed in a
soft-sell way will result in an increase in visitors.
Always ensure that you properly attach your tags and your
keywords, so that you can be confident your message can be
discovered within this world-wide Internet arena!
There are literally hundreds of social bookmarking sites
out there, and you should really make an effort to include
a plug-in within your website to provide people with a way
to simply and easily bookmark your content. Sites such as
WordPress make this very easy for you. RSS feed aggregators
essentially summarize blogs and content and allow users to
categorize things they find of interest into one easy to
find place.
Social bookmarking should be an essential part of an
overall Internet marketing and SEO strategy.
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Michelle Dale is CEO of Virtual Miss Friday, an adept and
highly-proficient Virtual Assistant Service which works
closely with enterprising people who really want to succeed
in their chosen field. If you’d like to learn more about
online business building success strategies that are
tailored to your needs, Contact VMF Today at=>
http://www.virtualmissfriday.com
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