“Wall Street” moves to New Jersey. - Upscale Deli concept opens first unit in the Garden State.
PRESS RELEASE
For Immediate Release
Please contact: Tiffanie Morrison (317) 218-7114
(New York, February 8, 2010)
TRUFOODS, LLC opened a new Wall Street Deli in the Newport Tower on Washington Blvd in Jersey City, NJ to a line of hungry guests that stretched all the way out the door and into the lobby of this 37 story office tower.
The New York style contemporary deli features hand crafted sandwiches on fresh baked bread, home style soups, hot entrees and “create your own” fresh tossed salads. Guests were eager for the opening of the new deli since the breakfast and lunch offerings in the area have been limited to cafeteria style food and a nearby mall food court. The new unit also features the addition of an express version of Ritter’s Frozen Custard, a high end frozen dessert concept acquired by TRUFOODS in 2008. Ritter’s features “Legendary” Ice Cream, Cakes, and pro-biotic, tart Frozen Yogurt.
Gary Occhiogrosso, chief development officer said “we’re excited to open our first new WSD since acquiring the brand two years ago. We’ve completely updated the concept to meet the needs, tastes and trends of today’s consumer. Since the guest is in control of the ingredients that go on their sandwich, or in their wraps or salads, we feel it’s a healthier alterative to traditional fast food. We bake our artisan style bread each morning, slice our cold cuts fresh and prepare a hot entrée just before lunchtime.
The fresh, high quality products combined with the simple operating system have made this a sought after concept by entrepreneurs and franchisees of other national brands. Stew Stolz, chief operating officer explained “we service two day parts, breakfast and lunch. We tell our operators: no nights, no weekends, no kidding! This is a tremendous advantage because we can offer our team members and our franchisees a lifestyle not typically found in the food business.”
In addition to the 20 franchised units already in operation, some as long as 38 years, the company awarded a new franchise agreement for a Wall Street Deli to be opened in a corporate park just outside Scranton, PA. Occhiogrosso continued by pointing out “one of the most unique points of differentiation in the WSD concept is the venue. Our deli’s are inside office buildings, airports, hospitals, convenience stores and other high traffic locations. Why get into the location dilemma that other sandwich concepts are faced with. We stick to what has made the brand a success over the years, quality food, a simple operating system, superior unit economics and unique high volume locations.”
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TRUFOODS, LLC owns and operates some of the most highly regarded food franchise names in America including Wall Street Deli, Ritter’s Frozen Custard, Pudgie’s Famous Chicken and Arthur Treacher’s Fish and Chips comprising almost 100 locations nationwide with annual system wide sales of approximately $40 million.
In August 2007, TRUFOODS, LLC was created by Andy Unanue, a former vice president and chief operating officer of Goya Foods, which was founded by his grandfather and is known as the nation’s largest Hispanic-owned food company with annual sales of more than $1 billion.
TRUFOODS, LLC goal is to grow all of its existing brands organically, doubling or tripling its number of units over the next five years with an emphasis on continued growth in existing markets. Growth is expected to come from a combination of area developers and single-unit operators. TRUFOODS, LLC goal is to grow all of its existing brands organically, doubling or tripling its number of units over the next five years with an emphasis on continued growth in existing markets. Growth is expected to come from a combination of area developers and single-unit operators.
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