So you have this Superb Idea

Strategy for Small Businesses
This article is written and owned by Ajay Prasad

You have this superb idea of having a website of your own
and you are eager to go to put those ideas into action. But
as you get down to work for converting your idea in
reality, the challenges involved in getting it done may
overwhelm you and suck away half of the enthusiasm. Believe
me setting up a business is no cakewalk even with years of
experience.

Here is how to go ahead.

PLANNING:

Be thorough. Even though you know what you want, write it
out. Keep a notepad and a pen by your side to note down
important ideas, information. Make a list of the tasks for
each day and cross them out when done. This is the most
satisfying time

- Why an I doing it? (Money, success, to make friend, to
share information)
- Where to begin? (Totally online?)
- How to do it? (Myself or some vendor)
- What is the best way to do it? (Translates to reading and
gaining a lot of knowledge)
- Why Do You Need a Website?

Small established local businesses always ask this question.

It’s a well established fact that customers, especially in
the US, check products online before entering a store to
make a purchase. Small businesses or relatively unknown
businesses can benefit out of this.

Web usage in US is huge. An average surfer spends 38 hours
per month from his home and visits an amazing 65 domains
every month. So he is not just replying to emails, he is
searching or browsing. And that’s where your business comes
in.

125 Million Websites Out There, Do You Stand A Chance?

Of course you do have a chance and you can get your share
of the online business. Just do all the things correctly.
Analyze your business and client behaviors and plan
accordingly.

BUT make sure your website stands out either in product,
offer or search engines.

Niche websites have a greater chance of doing well. If you
have a remarkable business idea, create a demand for your
product through the internet. Let people talk about it.

If you have a general business about which you think
nothing is remarkable, concentrate on local search engine,
local press and local offers. You will be amazed at the
results.

What Type Of Website Should You Have?

Generally, business websites can be divided into two
categories:

- Ecommerce and – Service websites.

- Ecommerce websites have a list of products along with a
shopping cart and online credit card purchasing that allows
a visitor to visit the site, browse the products and
complete purchase.

Service websites just list their services along with
additional information and a contact mail or number.

Do a lot of research on what you want your website to be.
Conduct a thorough research of customer behavior for your
related product. Talk to experts, ask on forums. Do a
market analysis that identifies the internet market size
for your product or service. Only then, you can come to a
conclusion about the type of website you need.

You’ll have the following options:

1. An information site (a type of article site, or an
ezine?)
2. An e-commerce site
3. A combination of both?
4. A service site with call to action
5. Info cum service site?
6. Just a blog
7. A forum
8. These issues will help determine the orientation and
budget of your website.

So get you notepad and pens out…

—————————————————-
Ajay Prasad is founder of Global Marketing Resources LLC
that runs a number of ecommerce websites under it’s
umbrella. Ajay’s functional expertise includes website
strategy, marketing management, business development,
consumer research, market analysis and strategic planning.
GMRWebTeam is an http://www.gmrwebteam.com company that
aims to develop an overall
http://www.gmrwebteam.com/website_strategy.shtml for your site.
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