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SHAKE SHACK “EVOLVES” TO ELIMINATE CASHIERS -PROGRESSIVE TO BE SURE, UNINTENDED CONSEQUENCES WILL TAKE A WHILE TO EVALUATE

December 9th, 2017 · No Comments

SHAKE “SHOCK” (SHAK) – VIDEO FROM 3RD DAY OF NEW LOCATION – KIOSK ORDER & PAY – NO CASHIERS
By Roger Lipton


SHAKE SHACK “EVOLVES” TO ELIMINATE CASHIERS -PROGRESSIVE TO BE SURE, UNINTENDED CONSEQUENCES WILL TAKE A WHILE TO EVALUATE

Danny Meyer, founder of Shake Shack, is no longer actively involved in management of this leader within the “fine” casual dining industry. His cultural influence is no doubt being maintained as one of the restaurant industry’s most progressive voices.

Shake Shack, no doubt anticipating the inevitable material rise in the cost of labor, has just opened a unit at Astor Place in Manhattan which has no cashiers. You can’t accuse Shake Shack, no doubt channeling its founder, Danny Meyer, of lagging the crowd in terms of anticipating changes within the hospitality industry. Combined with mobile order and pay, about 10 POS “kiosks” allow customers to place orders as well as pay. Cash is not accepted.We took a twenty five second video at 1:00pm today (link below), the third day of operations, panning the store interior. On the viewer’s right is the array of ordering stations. SHAK management is not naive about the need to explain the new system and provide customers as much “training” as necessary, so several employees are circulating among the customers, helping where necessary (including myself). I found the system fairly easy to navigate, and used the chip on my card to pay. The customer then moves to the center of the store, and waits in front of the pass through section where names are called out. Mobile orders presumably are handled over the same counter. There is a drink and condiment station, left of center, where customers can set themselves up as they wait for their orders. There is a modest amount of seating as the camera pans to the left, indicating that the Company feels that most orders will be taken off premises. I will briefly discuss my reaction after you have viewed the video below:

To See the video and read the rest of the article click here http://www.liptonfinancialservices.com/2017/10/shake-shock-shak-video-3rd-day-new-location-kiosk-order-pay-no-cashiers/

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