Franchise Money Maker

By No-Limit Media

While attending the IFA Convention in San Antonio this year, we noticed a trend – a trend in opinion. Every single franchisor is trying to figure out what’s next in developing qualified franchise leads. Every single franchisor is trying to figure out what’s next in developing qualified franchise leads. Unfortunately, though, just like the last 50 years of IFA, I doubt the next 50 is going to produce that magic bullet.

The same goes for PR.

While our methodology may not be the ultimate solution, it is working. Case-in-point, we have a 10-unit tax preparation concept that we just placed in the Wall Street Journal. Take a peek at the online story, but take a good look at the print story – a giant photo of the CEO, Nick Rizzi, full of branding and powerful words – including our favorite, franchising. Additionally, we placed our supplier client, Store in a Box, and our powerhouse brand, Qdoba, in the story.

Read the entire story here.http://www.discovernolimit.com/2010/02/public-relations-of-the-past-not-welcome-here/

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