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Not asking for the business.

August 26th, 2009 · No Comments

This article is written and owned by Steve King

Imagine you have just completed the best sales presentation
you could possibly give. Your prospect is very happy with
what you’ve told them and they are happy with the price.
It’s pretty much a done deal but for some reason you don’t
ask for the Business.

I don’t believe it.

Well I am in total agreement with you, it should never
happen - but you will be very surprised to hear that this
happens all of the time and sometimes from very experienced
sales people. To be perfectly honest, I don’t really know
the reason that would make sales people go through a whole
sales presentation, getting to know their prospect, the
prospects’ needs, matching the needs of the prospect to the
product or service they are selling and then not asking for
the business.

Some Sales People get themselves all worked up when they
know they have to try to close a sale. I know it sounds
crazy, but it’s the best reason I can offer. Closing is a
feared word in sales for some Salespeople but it really
doesn’t need to be. By following a proven sales process it
will make it essier for you to win the business.

at the end of your presentation, it’s really easy to ask
you prospect a straight forward question ‘would they like
to go ahead?’?’

If you have followed your sales process properly, you will
have already dealt with any objections or reasons not to
buy, so there should be no problem in getting a positive
response. You’re not going to convert every sales pitch
that you make but by asking for the business you will
increase your chances.

You may have heard the phrase - by not asking you may not
get - this is very true in sales. always make sure you ask
for the business, especially if you have taken the time to
do a full sales presentation - or in fact you may as well
not have bothered to begin with.

Always ask for the business, even if you think you’re not
going to get it -you may well surprise yourself. There
have been many occassions that I have got the business by
asking for it, even though I had inwardly thought that
there was no sale to be made. So always, always ask for
the business.

—————————————————-
If you’re looking to get into sales for the first time then
be sure to read Steve King’s new eBook at
http://www.beginnersguidetosales.com . You can also visit
Steve at Markeing Matters at http://www.steveking.biz

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Tags: Building Sales · Entrepreneurs

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