Franchise Money Maker

By This article is written and owned by Iftikhar Tirmizi

Our lives are influenced in ways we do not even realize by some of the largest companies’ branding strategies. As we get on with our day to day lives we may not notice it; billboards containing the latest must have “mobile phone”. At lunch branded merchandise in the form of drinks mats show us which beer to buy which fizzy drink to purchase. All of these images imprint on to our subconscious without us even realizing it.

With most of the top brands in the world, we only have to see their logo to know which company it is. Almost everybody in the world knows which company is behind the golden arches, or the white tick. The power of strong brand awareness comes from the sense of familiarity it brings and with familiarity brings trust and confidence; after all, if a brand is familiar, it must be for a good reason, right?

Take a standard supermarket’s economy baked bean tin alongside the more famous, more colourful Heinz alternative. The interior is pretty much identical; on a blindfolded taste test 4/5 people could not tell the difference between the tins of beans. There is, however a big difference in price; a can of Heinz is three times the price of its economy alternative. So why are these small green cans still flying off the shelf at a rate 500 million a year? The answer is; the branding.

When it comes to making a decision to buy, it is very nature of the purchasers to prefer the familiar to the new; familiarity brings confidence and trust; the natural assumption one product is better than another. However branding loyalty goes much further than familiarity. When we are sold a brand we are also presented with a certain lifestyle. This triggers the emotions of people with similar philosophies and lifestyles thus forming an emotional attachment for the product.

Studies show that brand awareness comes way above price in the choice to make a purchase. In fact we are so influenced by branding; we will quite happily pay more for the same product just because it holds a specific logo on the side. We like this brand, we trust this brand, and we want this brand. The way to push your brand is simple, exposure, as much as you can. What better way to do this than with rel=nofollow [http://www.phoenixcorporategifts.com/]promotional merchandise. Have your companies logo printed on ever day objects that are brought in to the office or home. Every time that object is looked at, the image is reinforced.

Iftikhar Tirmizi freelances as a niche marketing consultant and marketer that owns and operates an article directory and Niche Advertising Blog. Tirmizi has been creating brand awareness for his clients since 2007. Recently working on the project of [http://www.phoenixcorporategifts.com/category.asp?cat=10]promotional clothing.

Article Source: http://EzineArticles.com/?expert=Iftikhar_Tirmizi http://EzineArticles.com/?Never-Underestimate-the-Power-of-a-Brand&id=3219163
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Strong Brands = Strong Business

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