Franchise Money Maker

This article is written by Kim Morris
Copyright (c) 2009 Kim Morris

Finding out if and how spam filters or other email blocks
are killing your marketing program is a big part of
managing the email deliverability problem. You know from
conventional marketing studies that when it comes to
advertising, the amount of customers who will respond to
advertising they see is small and the percentage of those
customers who actually buy is even smaller. So if your
advertisement reaches 10,000 customers, 1% of that group
might respond. Of that 100 people, you might realize 1-5
sales. But in a marketing model, that is a successful
advertising campaign.

Internet marketing complicates the formula. That is
because if you send out a mass mailing email to 10,000
customers, the odds are that a tiny percentage of those
emails will actually reach the customer. So if 1000 of
those emails reaches the customer and the 1% rule is still
valid (and it is), the chances of you getting even one new
paying customer go way down. That is just not acceptable.

The secret lies in customer behavior. Think about it. If
you are throwing your marketing at trying to attract the
general internet population to your products and services,
thousands or millions of those people will never become
your customers. So your promotion to them is a waste of
time. The key to any successful marketing plan is to
narrow your focus to only the customers who want to buy
from you.

So how do you know which of those millions of internet web
surfers out there have an interest in your products and
services? You know because they are already coming to your
web site. This is the old “look in your own back yard”
theory. The customers who are finding you online and
visiting your web site, even if only for a short time have
or at one time had an interest in your business. So
instead of going out into the general population and trying
to get everyone to be a customer, focus your energies on
that smaller population who already are your customers or
at least showed an internet in being your customer.

This approach to building a new path to the customer vastly
improves the percentage of responses to your emails. Now
in stead of sending out 10,000 mail to random email
addresses to harvest maybe one sale, you may narrow your
focus and send 2000 emails to people who are interested in
what you do and get 50 sales from the effort.

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If your just starting out in world of online marketing
you’re in the right place. For additional information and
resources on online marketing for newbies including how to
create and build your own profitable list visit
http://ListBuildingBullseyeStrategies.com
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