This article is written and owned by Maria Rattray
Do you fear failure in setting up a business? Is
your fear so real that it makes you reticent to even try?
You know, when we first start out in any business, the one
thing that we fear most is the possibility of failure.
Lodged deep in our psyche, is the knowledge that success is
not going to happen overnight, and buried even deeper is
our worry that things won’t work out at all. But the
reality is that most of us who try, will fail before we
succeed. If we can accept that, if we can accept failing
many times, the truth is that there is a much greater
chance that we will eventually succeed. Sounds a little
crazy, doesn’t it? Let me explain.
No-one would dispute that there is something a little
daunting about the possibility of failure. We worry about
what people might think or say about us. We worry about
money lost. We are mindful of time spent and we all know
that out there in the big wide world, there are so many
people just waiting for us to crash. Then they can say, I
told you so. You shouldn’t have gone there in the first
place. Everybody I know who has tried this has failed.
Look at the money and time you have wasted. And that is
why failure is so ugly, so demeaning, and so capable of
reducing us to a screaming heap.
But stop and think about it. What if you were able to
twist that thinking around and try to see all your failures
as successes? How might that change things?
You know, the New Year will be here in a few days and with
it will be set in place, a myriad of resolutions for
change. Resolving to improve is something we all do each
and every year. I suggest to you that this year, short of
coming up with an array of sure-fire ways to succeed, why
not instead, determine a failure plan? Just imagine if you
could actually plan to fail many times over. Think about
the different ways in which you will advertise your
business – perhaps online advertising, some banner ads,
flyers at a particular shopping mall, warm marketing,
e-mail marketing – you get the picture. Accept that even
with all of these in place, you are going to fail many
times over. Now determine that you will always celebrate
those failures, that you will highlight every failure,
every week, and then celebrate each and every one of them.
This will sound like madness to most people, but you know,
whether you believe it or not, the fastest way to become
successful, is by working through your failures. There is
no one business in the world that does not experience
failure, failure in marketing, failure in acceptance,
failure in performance. They have their good times and
their not-so-good, but they keep going. They work on their
image. They work towards perfecting their advertising.
You see, perfection is non-existent in the business world.
There is always work to do. So if you can accept failure,
if you can celebrate its existence and keep going, then you
will be on the pathway to success.
It’s important that you understand that the percentage of
failure in direct marketing companies is high. This is not
because it doesn’t work. It absolutely does! No, the
failure is due to the fact that people give up when they
have tried something once and decided that it didn’t work,
and because they’re simply not prepared to try again, or
alter the angle of their advertising, or to pursue
different tactics.
However, and this is important, the smaller conversion
percentage that works is that very percentage that can earn
you a mind-blowing income, one that is truly worth
celebrating. That’s the percentage that you must focus
your attention on being part of.
Consider that you spend one thousand dollars on advertising
for three months and make no money. That’s the worst that
has happened. You have spent three thousand dollars. But
if you keep going and in the fourth month make six thousand
dollars, then you have two thousand dollars in your pocket.
You could have given in, you could have obsessed about
what was not working for you, and had you done so, there
would have been plenty of people around to remind you that
you should have listened to them. Fortunately for you, you
didn’t.
So my advice to you is to take the bull by the horns,
decide on your tactics of operation, and stop worrying
about things that are not going to work. See the glitches
along the way as part of the success road you are
travelling on. Plan to celebrate your failures and soon
those small diamonds of success will show up on your
doorstep. Go on then! I dare you. Celebrate your
failures and journey towards your success.
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If you enjoyed this article, and would like to make money
online, find out more at:
http://www.freedompursuits.com.au/pmg
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