Franchise Money Maker

This article is written by Ira Wolfe
Copyright (c) 2009 Success Performance Solutions

It’s hardly a secret that explosive growth and accelerating
popularity have become synonymous with social networking.
More than a quarter million people join MySpace every day.
In a single day, it has 4.5 billion page views. Facebook
has over 200 million members, LinkedIn has nearly 40
million, and Twitter jumped from 4 to 17 million “tweeters”
in just 3 months.

But despite this exuberance for connecting with friends,
fans, colleagues and even complete strangers, not everyone
is embracing this new form of communication with
unconditional love. In that vein I wondered how different
behavioral styles (D-I-S-C) might affect an individual’s
response to social networking.

D: Social networking is all about gaining market share and
beating the pants off our competition. The change brought
about by all this disruptive innovation, ambiguity, and
complexity - it’s the perfect environment for me to
establish myself as the expert. I’ve got so much to tell
people and Twitter is great. What more can I ask for -
tell someone what I’m thinking in 140 characters or less!

I: Woohoo! For me, social networking sites keep me on a
24/7 high. They are a dream come true. I know no
strangers, just friends I haven’t met yet. I can now become
friends with people all over the world. I feel like I’m at
one continuous party. I love getting invitations to follow
other people. That means other people find me interesting.
It’s such a warm feeling knowing that I never have to feel
alone again. I can say whatever is on my mind whenever I
want and there is always someone who is ready and willing
to talk.

S: I’m overwhelmed. I opened accounts in Linkedin and
Facebook but I wasn’t sure what to do next. I got to the
personal profile and felt uncomfortable sharing my birthday
with complete strangers. How do I know that I can trust
all these people who send me invitations? I’ve never even
heard of many of them before? How much can I believe about
the information people put on their profile? If I’m going
to join a site, I’m going to start with just one and feel
my way around. But I’m exhausted just thinking about
getting started.

C: I’m really squeamish about this whole thing. There’s
just no research that any of these sites will ever
last…and then what happens with all my information. Is it
safe? You never can be too careful. Someone needs to prove
to me that my privacy will be protected and that I can
control who sees my profile. Only a fool would want to
share their personal information with a complete stranger.
I’ve got to study this more and evaluate the benefits vs.
risk. If I do become a member, you can be assured I will
keep my profile protected and only connect with people that
I know and trust.

—————————————————-
Ira S Wolfe is president of Success Performance Solutions
(http://www.super-solutions.com ) and author of The Perfect
Labor Storm 2.0: Workforce Trends That Will Change the Way
You Do Business. He is considered one of the nation’s
authorities on hiring the right people, managing the
generations and workforce trends.
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