Franchise Money Maker

This article is written and owned by Lani and Allen Voivod

What’s your worst fear?

Spiders? Speaking in public? Being rushed to the hospital
wearing yesterday’s underwear?

If you’re like most people, whether you admit it or not,
it’s FAILURE.

And no group knows FAILURE quite like business owners, solo
professionals, and entrepreneurs, right? We put ourselves
out there time and time again, while friends and family
members who work as employees, or are retired with a
lifetime’s worth of opinions to share, voice their own
fears and concerns to us at every available opportunity.
Many take it one step further and chime in about their
confusion - and yes, even their disapproval! - of our
choices. Somehow, holiday dinners, well-attended family
picnics, and other high-profile events strike these
loquacious worrywarts and cynics as the perfect time and
place to offer their two cents. Lucky us.

But really, when we FAIL, what happens? Does the sky fall?
Do we lose our homes? Our shirts? Or worst of all - our
pride? And if all these things happen and we’re still
finding time to read this article, was the outcome really
so devastating?

More often than not, FAILURE is nothing more than a shift
in expectations. You thought you wanted one thing to happen
- like, making 1000 sales in 24 hours from your latest
product launch - but instead you get something else - like,
a crashed website, and a bunch of emails complaining about
poor customer service.

But…what if it’s not FAILURE? What if, like those old
Reese’s candy commercials, all of the
“your-chocolate-in-MY-peanut-butter!” moments are really
birthing stations for HAPPY ACCIDENTS?

“Every adversity, every failure, every heartache carries
with it the seed of an equal or greater benefit,” said
Napoleon Hill, founder of the Motivational Movement and
best-selling author of Think and Grow Rich, in which 500
millionaires were mined and matrixed for their winning life
formulas.

And Happy Accidents are definitely seeds of great might.
They’re those well-disguised gifts that - if allowed to
spawn rather than spurn - can easily become your own life’s
(or the world’s!) Next Big Thing.

Penicillin was a Happy Accident, enduring more than 40
years of dismissals before it became “the discovery that
changed modern medicine” in 1939. Heck, Columbus’s “New
World” was a FAILURE, in that it didn’t reveal the coveted
western passage to the Far East, as the notorious navigator
had originally hoped to plot.

“Success is 99 percent failure,” said Soichiro Honda. Yup.
His billion-dollar enterprise only came into being because
Toyota wouldn’t buy his piston rings, and his other
peculiar designs and patents were laughed at for decades.
(Of course, when Japan’s post-WWII economy inspired Mr.
Honda to slap a little engine on a bicycle - thereby
inventing the Honda Motorcycle Company - Soichiro laughed
all the way to the bank!)

Truth is, virtually every successful business person,
author, artist, and accomplished human on the planet boasts
a string of spectacular FAILURES that could trip a
stampeding herd of juiced-up Paul Bunyans.

Which leads us to the Great Irony of Life: Failure is NOT a
thing to be avoided, but rather, THE golden objective to
pursue, accumulate, tally, gulp, and experience at every
opportunity.

So here’s the magic key to creative freedom and fun, for
all endeavors big and small. (Listen up! It’ll change your
life…)

Ditch the pressure of “Success or bust!” and switch the
goal to dogged failure.

Fail, fail, fail, and fail some more at something (or
everything!) you LOVE to do, and sooner or later you are
destined to succeed - whether or not you’re wearing clean
underwear.

From one of Failure’s favorite protégé’s,
please hear this:

May you always have the strength and courage

to FAIL MISERABLY at every opportunity,

and may you live on to become one

of the biggest failures the world has ever known!

(As for the state of your undies, for heaven’s sake - stack
the deck in your favor. Keep ‘em clean - or go commando!)

—————————————————-
Lani & Allen Voivod, The Content Lovers of Epiphanies,
Inc., help imperfect-preneurs, global brands, and
mission-driven organizations use social marketing & success
strategies to ramp up visibility, competitive edge, and
profits. Get their free Special Report, “37 Easy Ways to
Boost Visibility, $$, and Results w/ Twitter” at
http://www.EpiphaniesInc.com/twitter . Then grab “I Had an
‘Aha Moment - Now What?’ at http://www.AhaSuccessKit.com !
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Franchising reduces business failure

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