Franchise Money Maker

By: Naz Daud
As a small business owner, you have a unique advantage over larger competitors: you’re able to make a serious difference to your small business by making another £20,000 or £30,000 a year. When you know how to market your small business effectively, the returns can be much bigger than this, and have a [...]

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by Jo Smyth
OK, so you’ve got a great product but you haven’t got the budget to advertise. Well, you don’t need to! Find a great angle to get a journalist hooked and you could get your editorial for free. And if you can come up with photos to go with it, you could be looking [...]

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By John Nolan
Whether you want to be a consultant or hire a consultant, there are a few things that you should always bear in mind.
You should understand the key reasons as to why a consultant is needed in order to reap the full benefits.
You should always look to hire a consultant in their field of [...]

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by Christian Fea
To maintain a successful business, it is important to develop a strong and integrated marketing strategy. Some small business owners are hesitant to embark on a collaboration marketing strategy however; there are a few points to keep in mind that will make it a strategy with beneficial elements for your business.
Once you [...]

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by Heather Dominick
When I think of all the mistakes I’ve made in my business (some small and some not-so-small) it’s important to remind myself that “perfect” doesn’t equal more successful.
I’ve observed that one of the main things that keeps entrepreneurs from marketing themselves is fixating about “getting it right.” But this is where the famous [...]

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by Brian Augustus Parnell
The current economic climate is as bad as it’s been in eighty years. Even the most optimistic business outlook would express caution. Will you have to close your business or lay employees off? Will your budget be cut? The media sure does a great job sensationalizing the economic conditions. According to CNN [...]

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by Donna Williams
If you’re like most small businesses, you know you need to advertise to build business, but it’s hard to advertise when money is tight. That’s where guerrilla advertising comes in. Guerrilla advertising (sometimes known as “guerrilla marketing”) is about using the resources you have at your disposal to build business. This [...]

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by Donna Williams
When it comes to marketing
your product or service, the word “free” can take on magical proportions – causing people to open their mind and wallets in droves. This article gives you some free advice on how to develop freebies.
Out of all 616,500 words in the English language, one of the most powerful [...]

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By Jody Gabourie
Pretty well every marketing strategy or tactic that exists
can fall under one of these three areas: writing, speaking
and networking.
Most of us usually have a clear “winner” in terms of which
activity we enjoy doing the best or know the most about.
I call this your core marketing strength and I think it’s
important for you [...]

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by Larry Smith
Invisible Constraints Innovation has always been a key to business success and wealth creation. In the past innovation was primarily linked to new inventions like Walkmans, I Pods, digital cameras, and yes, even pet rocks. Today in the business arena innovation has shifted to a global concept of ad campaigns and marketing strategies. [...]

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