Franchise Money Maker

This article is written and owned by Jose L Riesco

A marketing plan for restaurant development is crucial for growing the business by attracting new customers to your restaurant and maintaining customer loyalty of your repeat business. A successful marketing plan should feature several parts so that it reaches as many people as possible and its effectiveness is measurable.

Once a restaurant is open and doing well, a marketing plan for restaurant fluidity ensures a healthy profit. A marketing plan should be a combination of things, like direct mail, promotions, community activities, and targeted and traceable advertising. Themed dinners, specials, and other in-house promotions are also successful and inexpensive marketing activities.

A marketing plan for restaurant business means enticing repeat customers. Consider marketing efforts that make customers feel special, such as honoring them on their birthday or anniversary with a special promotion. Not only does this encourage repeat business, but a larger party of diners who will be part of the celebration. This means more people will experience your restaurant, thus creating more referrals.

When developing a marketing plan for restaurant success, look at your overall business. It’s important to know the environment in which you are doing business. You should be able to identify your market, compare your competition, define your customer base, explore other customer based opportunities, implement focused marketing efforts for new and repeat business, identify your competitive edge, determine menu price points, and implement up-sell strategies.

A marketing plan for restaurant lifecycles should address busy and slow months. Establish a marketing budget in proportion to your sales. You should spend between 3% and 6% of your gross sales. Your marketing plan can be a combination of direct mail, promotions, community activities, and radio, television and print advertising.
In-house promotions are also effective, such as themed dinners or early bird specials. Get to know your local media and find ways to encourage free press. Think creatively and consider every opportunity a way to market your restaurant.

A marketing plan for restaurant development should explore efforts that better connect you with the customer so they feel part of your family and want to support your business.
Among the avenues to consider are targeted mailings, coupons, customer loyalty cards, an e-newsletter, a website and gift certificates. An inexpensive marketing plan is an email campaign where you collect customer’s emails in the restaurant or through your website and email them regularly about events, specials, holiday happenings and incentives for dining with you at certain times.

A marketing plan for restaurant continuity means involving the entire staff because they have direct contact with diners. A trained staff carries out your marketing plan and sets the tone for a customer’s experience. Enhancing customer expectations through the dining experience is an inexpensive marketing effort and will ensure a customer’s future return and referrals to others.

A marketing plan for restaurant effectiveness means building upon a strong foundation that takes all areas into consideration. This takes all areas into consideration, such as changes in the restaurant industry, your market, the competition in the area, your customers and other influences. Marketing efforts should also be measurable so you can analyze their value. Whether your marketing plan is established internally or by a marketing consultant, it needs to be an integral part of the daily operations of a restaurant.

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Jose L Riesco is a restaurant marketing and consulting expert who just finished publishing a groundbreaking book.
You can check it at
http://myrestaurantmarketing.com/ebook1.html It carries a 100% lifetime guarantee.
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Incorporate regular assessments of your marketing plan goals

Your Marketing Plan Goals Check Up
This article is written and owned by Jody Gabourie

It’s a good idea to check where you’re at in terms of your marketing plan goals and objectives. Some people check monthly, others do it every six months - but you should definitely check at least once per year.

Your goals might include revenue, number of sign-ups to your list, number of products sold, number of visitors to your website and blog - and so on. Regardless of what you measure, you want to make sure you take time out regularly to see how you’re doing.

You’re rocking!

If you are humming right along and reaching your objectives
- that’s fantastic.

Some questions to ask yourself:

- Have you been working like a mad dog to reach your objectives and can you now slow down a bit?

- If you are easily managing your current level of marketing, are there a couple new tactics that you’d like to add to the plan?

- If there’s extra revenue, is it time to hire a Virtual Assistant, bookkeeper, or other help to free up your time to work on new ideas, products and services? Or to be able to service the extra clients and business your marketing is bringing in?

You’re sucking!

The reason we have goals and objectives is so we know if we’re meeting them - or not. If you’re not, don’t despair!
There are a few things that could be impacting this and you can tweak or change these.

Some questions to ask yourself:

- Have you been doing the tactics on your marketing plan consistently? Did you fall off of your plan?

- Does your plan have enough marketing tactics or are you relying on only one strategy?

- Does your marketing message come across loud and clear in all your communications (website, sales letters, emails, ezine, blog, etc.)

- Are you giving prospects enough different ways to reach you?

- Did you add any new services or products?

- Does your marketing plan have tactics that work off of and build on each other?

- Has your target market or niche changed? Is your marketing still aimed at the “right” market?

- Has there been any dramatic change in the competitive environment that could be impacting you?

- Where in the marketing process are you falling down?
Attracting new leads? Converting into clients? Keeping clients?

- Do you need to revise or create new marketing materials?
Update your website content? Do an overhaul of your ezine?

- Have you given enough time for the marketing tactics to work? Some tactics take longer to show results than others.

Incorporate regular assessments of your marketing plan goals and progress into your business workdays. There are lots of variables that can affect your success, and by being proactive you can keep on top of any changes, good or not-so-good, and keep heading upwards and onwards!

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Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique “done-for-you”
ebooks called Ready Made Marketing Plans? and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com
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“The greatest mistake you can make in life is to be continually fearing you will make one.”
- Elbert Hubbard

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