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8 tips on how to use Email to Build your Franchised Business!

New Email Marketing Tips for the Online Marketer
This article is written and owned by Luie De Von
Copyright (c) 2009 Luie De Von

Direct mail marketing has been used worldwide as a means of
communication between buyers and sellers. Whether it is
offline or online marketing, direct mail has served its
purpose. Many businessmen have experienced the convenience
this marketing tool can bring.

Sending out e-mails is an effective way of informing people
about your business. If you are wondering on how you can
come up with a more efficient way of using and sending
e-mail newsletters to your prospects then this article
might give you some online marketing tips:

Collect e-mails. Making sure that you have an email field
on your website is a great way to start your marketing
plan. This is where they can simply type in their e-mails
and click submit whenever they want to request more
information regarding your site. You can also use
descriptive words like “Click Here”, “Submit Now”, “Get
More Information”, “Subscribe Now”, etc. that will
encourage readers to keep on browsing your site. It is also
important to include your own business e-mail address so
visitors would know where to reach you if they have further
questions or queries. Having an e-mail field on each page
of your site is one way of opening the lines of
communication between you and your customers.

Respond to e-mails right away. Having the time for checking
and responding to e-mails is a good way of showing your
customers that they are important to you. Remember not to
open an e-mail if you don’t have any plans of answering
them. Have a schedule for this task.

From who? Always put your company name in the “from” field
of your e-mail. How will your recipients know that the
e-mail is from you if you won’t include it in your letter?
Keep in mind that you are aiming for your customers’
recognition.

HTML or text? The use of HTML codes is not really a
problem. But be careful in using complicated ones that has
too many files and images. Downloading time for these
complicated HTML codes usually takes long that might
irritate your customers especially if they are really in a
hurry. Also, some e-mails block HTML versions. So it is
better if you’re using text only. Just make sure that if
you are just using text, the links and shortcut links to
the appropriate web pages you direct them are all included
in your e-mail. Links that are not properly working can be
annoying to your customers for they will think that you did
that intentionally so you’ll have to double-check them.

Which Browser? There are lots of different browsers and
e-mail client that your recipients are using to open your
e-mail newsletters. They can either use browsers such as
Internet Explorer, Firefox, Opera, etc. And there are a few
e-mail clients out there as well (Outlook, Lotus Notes,
Gmail, Yahoo!). That’s why it is your responsibility to
make sure that all your links will work once they open
their emails regardless of the tools or browsers they’ll
use.

Know their preferences. One of the things you should bear
in mind is giving importance to what your customers would
like. You must ask them of what they think is more
convenient for them to receive and read their e-mails.
Would they like a daily, a weekly or a monthly update?
Which is more convenient for them, a newsletter with an
HTML or plain text formatting? Giving them choices is one
way of showing them that their preferences are your #1
priority. Providing check boxes that they’ll just have to
tick will make it easier for them answer your questions.
Make sure that all these chosen preferences would be
granted or followed.

Proofread e-mails. Once you have finished making your
e-mails, check it again to make sure there are no
typographical or grammatical errors. It is very
unprofessional if you’ll send an email with lots of errors.

Additional Features. It will be great if you will provide a
link that your customers can simply click when they
suddenly decide to forward the e-mails to others. It is
also important to provide a Print option to make it more
convenient for the user to just print the mail whenever
they want to.

There should also be a subscription button in all your
e-mails to give the new recipients an easier way to
subscribe to your site. In addition to this, when there is
a subscription link, there should also be an unsubscribe
link. It is a good way of assuring your customers that they
can easily unsubscribe at any time to your e-mail
newsletters if they want to.

—————————————————-
Luie De Von is a marketing consultant with
http://www.easypostcardmarketing.com and has been providing
consumers and business owners with marketing strategies.
For years he has helped businesses to have more and growing
clients through Postcard Advertising, Marketing Postcard
and Business Post Card.
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