5 Secrets To Maximum Article Marketing Exposure
This article is written and owned by Richard Taylor
The secret to maximum exposure for your articles, is to
ensure you give each article the best chance of being
republished by lots of of other ezine owners and publishers.
It’s not just a case of getting backlinks and traffic from
the main article directories. If you’re going to the
effort of writing an article, you may as well go the extra
yard and make it as appealing as possible to other
publishers.
Here are 5 tips for writing publisher friendly articles
that will get a lot of reads:
1. Use of keywords
Don’t go overboard with the use of keyword phrases in your
articles. Fitting too many keyword phrases in to your
article can give it an unnatural, broken flow. Webmasters
and ezine owners are searching for well written,
educational articles to ensure their readers stay
subscribed or revisit their sites. If you need to include a
keyword phrase, include it in your article title if
possible as this will carry the most ranking weight. But
in general try and ensure that you include your keywords in
a natural way, scattered through the content in appropriate
places. Obviously the one place you will want to include
your keywords, is in the anchor text of the links you
include in your resource box pointing back to your site.
The search engines place a lot of weight on anchor text
links, so any you include with your article, need to
reflect the keyword phrases you are targeting on the page
you are linking to. In order to generate a natural linking
pattern try and target a different keyword phrase with each
seperate article.
2. Closely align the content of your article with the
content of the page you are linking to
Article marketing is not just about obtaining backlinks to
your pages. When done right, you can generate a lot of
direct traffic from your articles. For those visitors to
convert in to new list subscribers or actual sales, you
must ensure that the content on your landing page is
targeted to the content they were reading in your article,
and is in fact as promised when they clicked on your link
in your author box!
Therefore make sure you write compelling resource boxes
that deliver your readers to the content they crave.
3. Make the length of your article appeal to publishers
To appeal to ezine publishers and webmasters, your articles
should ideally be between 500 and 800 words, not too long
for ezine editors but long enough to provide webmasters
with quality ranking material.
4. Provide quality content
Make sure you provide useful information to your readers,
information that delivers what is promised in your article
title. Ideally you want to write content that will provide
your reader with a quality learning experience so that they
sub-consciously start to perceive you as an expert ready
for when they land on your page. However, don’t share all
of your knowledge in the article, make sure you leave
something to promise the reader in your resource box. If
they discover all the information they were searching for
in your article, they will have no reason to click on your
link! The better the information in your article, the more
it will be published by ezine editors. Plus the more you
become associated with quality writing, the more your
content will be republished. 5. Check with the main article
directories to see what the most popular article titles are
Before you write an article, do some research. Go to some
of the main article directories and take a look at what
article titles are proving popular with readers. Then base
your own titles around those. If your title is popular
with the readers in your target niche, you should get lots
of eyeballs on your content!
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Get lots of exposure for your articles by using the same
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now at http://www.essentialseotools.com !
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